Digital Marketing Director

3 months ago

Miami, United States Related Group Full time

Founded in 1979, Related Group has evolved from an affordable housing developer into a global leader in sophisticated metropolitan living, renowned for its iconic designs, groundbreaking partnerships, and museum-quality art installations. Over 45 years, Related has built, rehabilitated, and managed over 100,000 units, earning its place as one of the most prolific names in real estate.


Today, the company is in its most significant expansion yet, with more than 90 active developments across the U.S. and Latin America, spanning luxury condominiums, market-rate rentals, mixed-use centers, and affordable properties. Led by the Pérez family and a team of the industry's top veterans, Related continues to push the industry bar higher, delivering innovative residential communities that positively transform cities, forge new trails and improve quality of life across all demographics.


The Related Group has an opening for a Director of Digital Marketing at our corporate headquarters in Coconut Grove. This individual will support the Marketing and IT team from the projects pre-construction phase through operations, and sale; overseeing the development and execution of comprehensive digital marketing strategies that align with our organizational goals. Related is looking for a Director of digital marketing to optimize its market potential by driving awareness and demand through digital channels. The ideal candidate will use their knowledge of user experience, website design, SEO, SEM, lead generation and digital promotional marketing to drive traffic and conversions. This role develops and executes the digital marketing strategy, overseeing tactical operations to boost product demand, drive sales, explore new sales channels, increase website traffic, and enhance the company's online presence.


Key Responsibilities include but are not limited to:

  • Strategy Development: Create and execute comprehensive digital marketing strategies in collaboration with marketing, sales, management, and IT that align with overall business goals, drive measurable growth, and meet KPIs.
  • Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels that are compelling and resonate with our target audience. Including search engines, social media, email, and display advertising.
  • Data Analysis: Utilize data analytics to measure, report, and improve the performance of digital marketing campaigns. Leverage insights to drive decision-making and strategy adjustments.
  • Team Leadership: Lead and manage a team of digital marketing specialists and third-party agencies. Foster a collaborative and results-oriented work environment by communicating effectively, actively listening, and developing partnerships.
  • Budget Management: Develop and manage the digital marketing budget. Allocate resources effectively to maximize ROI and achieve marketing objectives.
  • Market Research: Stay up-to-date with industry trends, emerging technologies, and competitive landscape. Apply this knowledge to enhance digital marketing strategies and drive results.
  • Content Strategy: Oversee the creation and distribution of high-quality, engaging content that drives brand awareness, audience engagement and achieves marketing goals. Such content includes websites, eblasts, digital and social media advertising, Google My Business.
  • SEO/SEM: Develop and implement SEO and SEM strategies to improve search engine rankings and drive organic and paid traffic.
  • Social Media Management: Oversee social media strategy, including content creation, community management, and performance tracking.
  • Cross-Functional Collaboration: Work closely with CMO, Management and Sales to ensure digital marketing efforts are driving for results and increasing the bottom line.
  • Brand Management: Understand and follow brand guidelines providing consistency in brand messaging and voice across all digital platforms.


Benefits as a Related Employee:

  • Base Salary and Performance bonus
  • Medical, dental, vision, legal services, flexible spending account.
  • Employer Match Commuter Benefits.
  • The benefits package includes 100 percent employer-paid life and disability insurance.
  • Employer Matching 401k.
  • Upward Mobility
  • Employee Engagement and Wellness programs.
  • Company-paid Vacation, Sick, Personal, and Holiday Time.
  • Opportunities for Professional Development and Tuition Reimbursement.

The Related Group is proud to be an Equal Opportunity Employer.

We are a Drug-Free Workplace.

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