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Digital Marketing Strategist

1 month ago

Chicago, Illinois, United States Nu Skin Enterprises Inc Full time
Job Title: Digital Marketing Specialist

At Mavely, we are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing growth marketing strategies to attract influencer and retailer leads and activate our community.

Key Responsibilities:
  • Develop and execute digital and social advertising campaigns to drive lead generation and conversion.
  • Manage and optimize digital advertising accounts, including technical setup, testing, and monitoring.
  • Collaborate with the marketing team to inform content strategy and develop targeted in-app campaigns.
  • Set and track key performance indicators (KPIs) surrounding email, digital, and social campaign performance.
  • Oversee the digital marketing budget to support business objectives while meeting or exceeding cost per lead and return on ad spend targets.
Requirements:
  • 5-7 years of digital marketing and digital advertising experience.
  • Advanced knowledge in Google Analytics and social media platforms.
  • Proven experience driving lead generation through digital marketing strategies.
  • Ability to provide examples of building digital advertising accounts and campaigns from the ground up and the return on ad spend they generated.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Preferred Qualifications:
  • Bachelor's degree in marketing, communications, engineering/computer science, business, advertising, or similar.
  • Experience working in the tech industry or a high-growth startup.
What We Offer:

At Mavely, we offer a competitive benefits package, including comprehensive medical, vision, and dental coverage, supplemental life insurance, and a health savings account. You will also have access to free therapists and a 401k plan. We prioritize work-life balance and offer a vacation policy that allows you to prioritize what's important to you.