Communications and Marketing Coordinator

2 weeks ago

Silver City, New Mexico, United States Testing Solutions Inc Full time

About Us:


Testing Solutions Inc. is a progressive organization committed to addressing the needs and interests of our diverse clientele and community.

We unite professionals, businesses, and individuals who share a common dedication to excellence in the field.

Job Overview:

The Communications and Marketing Coordinator will take charge of managing and posting across our social media channels, crafting and overseeing communications, and addressing graphic design requirements.

This role is pivotal in amplifying our brand's presence and interaction; by employing a creative and resourceful approach, coupled with strategic insight, the coordinator will align daily responsibilities with the overarching vision and mission of the organization.


Key Responsibilities:

Social Media Oversight:
Manage and supervise the organization's social media platforms (e.g., Facebook, TikTok, LinkedIn, Instagram).
Create and schedule engaging content that highlights the organization's initiatives, values, and mission.
Track social media channels for trends, interactions, and feedback, responding as necessary.

Communications Oversight:
Develop and disseminate clear, compelling communications to members and external stakeholders.
Ensure all communications reflect the organization's voice and branding standards.
Collaborate with various departments to gather insights and create content for newsletters, emails, and other communications.

Graphic Design Oversight:
Manage graphic design projects from inception to completion.
Create or source visually appealing graphics for digital and print materials.
Ensure all graphic design outputs align with the organization's branding and marketing strategies.

Advertising Management:
Design and implement paid advertising campaigns across various platforms (e.g., Google Ads, social media ads).
Evaluate and analyze the effectiveness of advertising campaigns, making necessary adjustments to optimize ROI.
Explore new advertising avenues to enhance reach and awareness for the organization and its brand.

Strategic Insight and Innovation:
Maintain a keen awareness of industry trends, competitor activities, and emerging technologies.
Propose innovative marketing strategies and tactics to broaden the organization's reach and engagement.
Connect daily marketing efforts to the organization's strategic objectives and brand vision.

Qualifications:
A high school diploma is required.

A Bachelor's degree in marketing, communications, graphic design, or a related field is preferred, or a combination of relevant work experience and history.

Three to five years of experience in social media management, communications, and branding is essential.
Intermediate to advanced proficiency in Adobe Creative Suite is required.
Advanced knowledge of all social media platforms, their trends, uses, target audiences, and advertising capabilities is necessary.
Intermediate knowledge of Microsoft Office and CRM platforms is required, along with a willingness to learn new systems.
Ability to travel domestically up to 5%.

Competencies:
Alignment with the organization's culture, purpose, strategy, and leadership philosophy.
Strong writing, editing, and proofreading abilities.
Must demonstrate initiative, sound judgment, problem-solving skills, and take appropriate action.
Self-directed with the ability to work independently; capable of planning work and executing tasks without detailed instructions.
High attention to detail and awareness.
Strategic thinker with the capacity to see the broader picture and connect it to task execution.
Ability to lead by example and support strategic initiatives.
Excellent relationship-building skills; enjoys engaging with diverse individuals and personalities.
Effectively listens and responds to inquiries; resolves issues.
Embraces change, innovation, and continuous improvement, influencing others to do the same.
Ability to analyze and interpret information and apply it effectively to recommendations and decisions.
Ability to maintain confidentiality and exercise discretion.

Language Skills:
Strong written and verbal communication skills are required.
Must present a professional demeanor in all communications.
Ability to effectively convey information and respond to inquiries from diverse groups (internal team members, external customers and vendors, board members).
Ensures understanding by asking clarifying questions and restating understanding.
Testing Solutions Inc. is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment for all employees.

AMERICANS WITH DISABILITY SPECIFICATIONS The physical demands and work environment characteristics below are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands :
May be required to lift or move up to 20 pounds.
Must be able to hear and speak effectively with customers by telephone or video chat.
Requires keyboarding capabilities to respond using a computer.
Visual acuity to read and develop written materials.
Prolonged periods of sitting and using the computer.

Work Environment :
Typically in a normal office or home office environment, but travel requirements may lead to other work settings at event venues.
Must be able to concentrate and focus amidst constant interruptions.
May be required to work some overtime.

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