Associate Director, Regional Marketing, Ohio Valley

4 days ago

Ann Arbor, Michigan, United States Bristol-Myers Squibb Full time
Transforming Patients' Lives through Science

Bristol-Myers Squibb is a leading biopharmaceutical company dedicated to transforming patients' lives through science. We are seeking an experienced Associate Director, Regional Marketing, to join our US commercial organization.

Job Summary

The Associate Director, Regional Marketing, will be responsible for leading commercial KOL engagement to gain insights into regional opportunities and providing a bridge between regional markets and headquarters. This role will also support the execution of approved disease state education, promotional, and patient programs.

Key Responsibilities
  • Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
  • Support the execution of approved Advisory Boards
  • Assist in identifying Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
  • Facilitate, participate in, and attend advisory boards, where appropriate
  • Champion the brand, disease state, and commercial strategy through meaningful engagement
  • Support disease state or product conversations focused on key topics
  • Execute physician engagement activities in the field and at key congresses
  • Develop physician speakers to provide high-quality speaker programs on disease state and product
  • Provide refresher and follow-up training to speakers on approved speaker materials
  • Ensure appropriate and compliant execution of speaker programs
  • Monitor speaker performance at live and virtual programs
  • Provide field-based training to speakers on speaker programs when needed
  • Engage with assigned KOLs and solicit feedback, as necessary
Qualifications and Experience

The ideal candidate will have a minimum of 5 years of experience in product marketing, field sales, or medical affairs, with a strong background in psychiatry. Marketing, sales management, and/or extensive launch experience is highly preferred. The candidate should have proven ability to manage large geographical territories, build productive stakeholder relationships, and effectively meet their needs.

The Associate Director, Regional Marketing, will be responsible for working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution. This role will also support the execution of approved disease state education, promotional, and patient programs.

The starting compensation for this job is a range from $156,000 - $195,000, plus incentive cash and stock opportunities (based on eligibility). The starting pay rate takes into account characteristics of the job, such as required skills and where the job is performed. Final, individual compensation will be decided based on demonstrated experience.

Bristol-Myers Squibb is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

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