Paid Search Marketing Specialist

5 days ago

Hacienda Heights, California, United States Brio Water Technology Full time
Job Title: Paid Search Specialist

Brio Water Technology, Inc. is a leading global distributor of drinking water products, offering a diverse range of products that cater to various needs. Our mission is to create sustainable, eco-friendly products that reduce the carbon footprint and provide safe clean drinking water for people around the world.

Job Summary:

We are seeking an experienced Paid Search Specialist to join our team. In this role, you will be responsible for developing and executing ecommerce PPC strategies that drive high-quality traffic to achieve monthly sales goals. You will manage campaigns with six-figure average monthly ad spends across multiple ad platforms, including Google PMAX/Shopping, Search, YouTube, Display/Video, Bing Ads, etc.

Key Responsibilities:
  • Manage large-scale paid search, shopping, and video campaigns across multiple ad platforms.
  • Collaborate daily with cross-functional teams to plan and develop comprehensive strategies to drive new user acquisition and product sales to meet monthly goals.
  • Assure conversion tracking is QAd within the platforms to track all pertinent events within the sales funnel.
  • Analyze bids for SKUs, keywords, day parts, devices, demographics, and location targeting.
  • Continuously monitor and improve search term mapping, ad relevance, expected CTR, and landing page experience through A/B testing.
  • Collect and analyze campaign performance data, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
  • Compile weekly, monthly, and lifetime reports with key performance metrics to quantify results and develop recommendations for growth and improvement.
Qualifications and Skills:
  • A comprehensive understanding of the Google Ads auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives.
  • 3+ years of experience with Google Ads budgets exceeding $600K annually.
  • Experience with Google Analytics and Tag Manager, ability to flag issues/errors and help troubleshoot.
  • Experience managing feeds and setting up Google Merchant Center for ecommerce.
  • Microsoft Excel proficiency, comfortable executing VLOOKUPs, Text-To-Columns, concatenations, conditional formatting, ROI analyses, etc.
  • Adapts quickly to changing circumstances, demonstrating flexibility and an open attitude towards new approaches and strategies.
  • Certification in Google Ads and/or other relevant digital marketing certifications is a plus.
  • Bachelors degree or equivalent preferred.
Benefits/Perks:
  • We believe in recognizing and rewarding our employees for a job well done. We offer growth potential for motivated individuals, competitive compensation, and a comprehensive benefits package, including:
  • Medical
  • Dental
  • Vision
  • 401(k) Retirement Plan
  • Paid Vacation Time
  • Paid Holidays
  • Life Insurance
Why work here?

Our brand name is everywhere, and helping others get safe clean drinking water improves the quality of their lives. Customers love our product.

We are an equal opportunity employer and encourage candidates from all backgrounds to apply.

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