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Local Account Executive

2 months ago

Butler, Pennsylvania, United States WPHL-TV Full time
Local Account Executive

WPHL-TV, a leading media company, is seeking a skilled Local Account Executive to drive revenue growth and develop strategic partnerships in the media industry.

As a Local Account Executive, you will be responsible for building and maintaining relationships with local clients, identifying their business needs, and creating customized sales presentations to drive revenue growth and expand our client base.

Key Responsibilities:
  • Present ideas and information in a clear and concise manner, effectively running meetings with clients to achieve sales goals and exceed revenue targets.
  • Utilize WPHL/Nexstar advertising products to prospect, develop, maintain, and grow your account/revenue base, ensuring all financial budget goals are met and exceeded.
  • Cultivate new relationships and strengthen current relationships with local direct clients, promoting the company image and perception in the market.
  • Identify the needs of advertisers and prepare customized sales presentations to maximize revenue growth and expand our client base.
  • Collaborate with internal partners to drive revenue and meet/exceed established sales targets, ensuring alignment with company goals and objectives.
  • Manage multiple creative projects throughout their life cycles and provide clients with detailed weekly/monthly/quarterly reports, highlighting key performance indicators and revenue growth.
Requirements:
  • Bachelor's degree with at least 4 years of selling experience, preferably in television and/or digital media, with a proven track record of success in sales and business development.
  • Proficient in computer applications such as Excel, PowerPoint, and Word, with the ability to analyze data and create compelling sales presentations.
  • Excellent communication and organizational skills, with the ability to multi-task and operate with a sense of professionalism, ensuring seamless execution of sales strategies and client relationships.
  • Strong presentation and confidence to speak with decision makers, with the ability to articulate complex ideas and drive revenue growth.