Digital Acquisition Strategist

5 days ago

Austin, Texas, United States ServiceNow Full time
Job Title: Digital Acquisition Strategist

We are seeking a highly skilled Digital Acquisition Strategist to join our fast-paced Digital Acquisitions Strategy and Operations team (DASO). As a key member of our team, you will be responsible for managing complex operations, building exceptional relationships, and driving cross-team execution of successful digital campaigns on behalf of our stakeholders.

Key Responsibilities:
  • Partner with Digital Strategists, Brand Marketing teams, and other internal teams to understand digital needs and best metrics for success
  • Support translating business goals into digital media strategy with an emphasis on programmatic media
  • Develop digital media plans and playbooks for optimal targeting, bidding, and inventory strategy
  • Partner with Ad Ops on workflow for campaign orders and tracking in Campaign Manager (GCM) and other platforms
  • Work with external partners to facilitate marketing needs and evolve digital media strategy
  • Own process of obtaining creative and tracking assets needed to launch campaign
  • Work with internal stakeholders and Ad Ops for campaign optimizations and developing best practices
  • Provide scorecards to management team and own campaign maintenance report and other detailed reports related to forecasting and performance of campaigns
  • Develop and deliver weekly health reports/check-ins, monthly summaries, and QBRs for clients
  • Partner with finance for PR/PO and Invoicing reconciliation
Requirements:
  • 5+ years of digital marketing/program management experience
  • Experience running large-scale programs and complex client or stakeholder relationships
  • Expertise in digital advertising landscape and related technologies
  • Expertise in programmatic media planning, including CTV, PG, and PMP deals, and data partners
  • Familiarity with Google Campaign Manager, DV360, TTD, LinkedIn Campaign Manager, Adobe Analytics, Tableau, or similar ad tech and BI tools
  • Familiarity with execution of digital advertising campaigns
  • Outstanding interpersonal skills, relationship builder
  • Strong experience developing operational workflows
  • Comfort with business analytics and producing data-driven insights and reporting
About ServiceNow:

ServiceNow is an Equal Employment Opportunity Employer. We are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. We are proud to be one of FORTUNE 100 Best Companies to Work For and World's Most Admired CompaniesTM.

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