Digital Strategy Lead

1 week ago

Austin, Texas, United States Centene Corporation Full time
Job Title: Principal Digital Strategist

Centene Corporation is seeking a seasoned Principal Digital Strategist to join our team. As a key member of our digital strategy team, you will be responsible for developing and optimizing digital experiences that enhance member, caregiver, and provider engagement, improve satisfaction, and drive business outcomes.

Key Responsibilities:
  • Develop comprehensive digital experience strategies aligned with the company's goals and objectives, focusing on enhancing customer satisfaction, improving health outcomes, and driving operational efficiency.
  • Collaborate with cross-functional teams to develop and implement digital strategies that drive customer acquisition and retention, streamline interactions, optimize access to care, and improve quality.
  • Lead forums to engage stakeholders across the organization, including LOBs, Marketing, Customer Service, and Quality, to align digital experience priorities with business objectives and regulatory requirements.
  • Leverage data and insights to understand member and provider perception, behavior, engagement levels, and outcomes. Use data-driven insights to refine digital strategies, optimize user experiences, establish KPIs, and measure the impact of digital initiatives.
  • Partner with Experience Insights and Management teams to understand the end-to-end customer journeys, the key moments that matter, associated pain points, and opportunities for improvement.
  • Develop strategies to optimize experiences at each touch point.
  • Interpret digital and healthcare industry trends, competitor activities, and stakeholder feedback to identify opportunities for innovation and improvement.
  • Collaborate with Product and Design to conceptualize intuitive, omni-channel experiences for members, providers, caregivers, and healthcare professionals across web, mobile, and contact center platforms.
  • Create the artifacts needed to make the Strategy research, recommendations, and roadmaps come to life visually, tailoring the story to each LOB.
  • Develop strategies for personalizing omni-channel experiences based on member demographics, health profiles, behavior, and preferences. Implement segmentation strategies to target specific member segments with relevant content and services.
  • Evaluate and recommend digital health tools and digital technologies, such as CMS and CRM platforms, telehealth tools, remote monitoring devices, and population health management capabilities.
Requirements:
  • Bachelor's degree in Digital, Digital Marketing, Healthcare Administration, Marketing, or related field.
  • Or equivalent experience acquired through accomplishments of applicable knowledge, duties, scope, and skill reflective of the level of this position.
  • Master's Degree preferred.
  • 6+ years in digital strategy, product, or UX design required.
  • 6+ years in a managed care or healthcare organization preferred.
Technical Skills:
  • One or more of the following skills are desired:
  • Experience with Competitive Analysis; Industry Trends and Analysis; Synthesizing primary and syndicated research; Digital Experience Analytics; Healthcare/Payer business value drivers; Ability to package findings into strong, concise value story; Strong capacity for critical thinking; Verbal and written and visual communications skills; Innate curiosity and drive to learn/understand.
Pay Range:

$116, $216,200.00 per year

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field, or office work schedules.

Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law. Total compensation may also include additional forms of incentives.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

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