Analytics Consultant

1 week ago


Greenville, South Carolina, United States Infinity Marketing Solutions Inc Full time
Job Overview

Position Summary

As a Data Analyst at Infinity Marketing Solutions Inc, you will play a crucial role in developing, managing, and optimizing Tableau dashboards while enhancing internal workflows and promoting analytics best practices throughout the organization. Your primary responsibility will be to establish a data strategy aligned with measurement goals and to create interactive dashboards in Tableau that are clear, concise, and easily understandable.

Key Responsibilities

  • Enhance and streamline reporting processes across all accounts by establishing and monitoring best practices and standardizations implemented by the Analytics team.
  • Identify ETL/integration procedures for media and client data, initiating connections within our data aggregation platform.
  • Design and implement interactive and tailored Tableau dashboards for significant clients.
  • Generate internal Tableau reports to evaluate media performance, credit management, and vendor compliance issues, while assisting business services and HR departments in automating reporting tasks.
  • Resolve technical challenges within existing dashboards and develop data strategies based on client objectives.
  • Utilize various mapping software to visualize demographics, client footprints, and media plans.
  • Introduce best practices in data architecture and visualization techniques.
  • Construct, develop, and maintain data warehouses, dashboards, visualizations, data pipelines, and reporting tools that drive operational and business impact.

Qualifications

  • Expertise in data visualization and dashboard design.
  • Proven experience with Tableau, Salesforce, Microsoft Access, or other reporting and database systems.
  • Familiarity with SQL or R programming languages.
  • Experience with Google Analytics or similar web analysis tools is preferred.


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