Marketing Campaigns Director

4 days ago

New York, New York, United States FanDuel Full time
About FanDuel

FanDuel Group is a leading sports-tech entertainment company, transforming the way consumers engage with their favorite sports, teams, and leagues. With a presence across all 50 states and 28 retail locations, we offer a range of gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media services.

The Roster

We're committed to building a winning team by fostering a culture that brings out our best work and recognizing hard-earned results. Our principle of 'We Are One Team' runs through all our offices globally, offering diverse career opportunities and a chance to grow and be successful.

Job Description

We're seeking a Marketing Manager to manage Integrated Campaigns across marketing teams, internal and external stakeholders, while ensuring all channels align on goals and message hierarchy.

  1. Manage planning, execution, and performance of customer-facing sport campaigns and multi-channel partnership programs.
  2. Assess strategy efficacy following each campaign by working with commercial, insights, and analytics teams, and adapt future campaigns based on learnings.
  3. Create run-of-show presentation or post-mortem decks for marketing campaigns, maintaining a resource of past campaign results and sharing with stakeholders.
  4. Lead cross-functional collaboration with internal stakeholders to establish effective communications strategy throughout the customer lifecycle.
  5. Evaluate adherence to guidelines and processes while identifying opportunities to improve current ways of working.
  6. Contribute to the ideation of promotions compliant with regulations.
  7. Develop strategies informing creative briefs and resulting in exceptional creative execution.
  8. Act as marketing liaison for product integrations with streaming partners, collaborating with product and UX leads to ensure optimal customer experience.
  9. Build relationships with partners to foster trust and collaboration between organizations.
  10. Mentor and/or manage junior team members.
Required Skills and Qualifications
  • 5+ years of marketing experience preferred.
  • Bachelor's degree strongly preferred.
  • Experience running marketing campaigns, timelines, and deployment in a robust business required.
  • Ability to manage concurrent projects in an evolving landscape.
  • Acutely attentive to detail.
  • Prior experience managing partner relationships a plus.
  • Familiarity with project management tools like Asana a plus.
  • Knowledge of sports or heavily regulated industries a plus.
Estimated Salary: $104,000 - $130,000 USDBenefits
  • An exciting and fun environment driving real growth.
  • Opportunities to build engaging products fans love.
  • Career development resources refining your game plan for owning and driving your career and development.
  • Wellness, savings, and living well – with FanDuel Total Rewards benefits highlighting one highlight reel after another.

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