Competitive Intelligence Marketing Manager for Customer Workflows
2 days ago
ServiceNow is seeking a highly skilled Competitive Intelligence Marketing Manager to join our Customer Workflows Product and Solutions Marketing team. As a key member of this team, you will play a critical role in driving revenue growth for one of our most strategic product lines by providing competitive research, analysis, and differentiated positioning and messaging.
Key Responsibilities:
- Conduct primary and secondary competitive research for the Customer Workflows product line, including industry-specific derivative products.
- Maintain a current view of the Customer Workflows competitive landscape.
- Process and analyze competitive research into meaningful content with actionable insights.
- Craft compelling competitive content for our Sales, Marketing, Product, and Executive Teams.
- Deliver sales enablement training sessions as the Customer Service Management, Field Service Management, and Sales and Order Management competitive expert.
Requirements:
- Demonstrated ability to effectively communicate with, tactfully collaborate with, and influence people in diverse functional areas.
- Talented at absorbing a large amount of disparate information about the competition, parsing it into relevancy buckets, and providing quick takes on our competitor's sudden moves in the market.
- Dual-minded approach, combining creativity with analytical prowess.
- Excellent communicator in all methods, verbal, written, interpersonal.
- Process-driven and adept at making data-driven decisions.
- Team player with strong interpersonal skills who thrives in a collaborative environment.
- Ability to structure and present qualitative data in a compelling and credible fashion.
- Strong written, presentation, and project management skills.
- Uncompromising business ethics – experienced in handling sensitive information.
- 5+ years of combined experience in competitive marketing, product marketing, product management, or solution consulting.
- 3+ years in Customer Service Management, Field Service Management, or Sales and Order Management.
- 3+ years of experience in enterprise software/cloud-based services.
- MBA or similar level of experience preferred.
About ServiceNow:
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.
At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote, and required-in-office.
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