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Marketing Coordinator, Brand Transition and Integration Specialist

2 months ago

Harrisburg, Pennsylvania, United States Mindlance Full time
Marketing Coordinator, Brand Transition and Integration

At Mindlance, we're seeking a highly skilled Marketing Coordinator to join our team. As a key member of our marketing team, you will play a crucial role in supporting the transition and integration of our brand.

Key Responsibilities:
  • Coordinate project tracking and reporting on communications campaigns, ensuring timely and accurate delivery of results.
  • Collaborate with cross-functional teams to ensure seamless execution of marketing strategies and planning.
  • Develop and maintain customer lists for transition communications, ensuring accuracy and validity.
  • Utilize call reporting dashboards to generate monthly reports for the Marketing Analyst, providing valuable insights for ROI data studio reports.
  • Coordinate local lead generation activities, analyzing performance with the brand transition team.
  • Review vendor spend against invoices, ensuring efficient use of resources.
  • Coordinate customer-facing branch transition branding, including uniforms and truck wraps.
  • Research and vet new marketing vendors, ensuring seamless onboarding and integration.
Requirements:
  • Bachelor's degree in Marketing or Communications.
  • Minimum 3+ years of experience in Marketing, with a strong background in brand management and marketing communications.
  • Experience in decentralized, route-based service industries is highly desirable.
  • Strong analytical skills, with the ability to meet tight deadlines in a fast-paced environment.
  • Proficient in Microsoft Office and Google Suite of software tools.
  • Excellent writing and proofreading skills, with a creative background in editing, writing, direct mail, and email.

Mindlance is an Equal Opportunity Employer, committed to diversity and inclusion in the workplace. We welcome applications from qualified candidates who share our values and are passionate about marketing and brand transition.