Strategic Marketing Leader for Pain Management Innovation

5 days ago


San Francisco, California, United States Hinge-Health Full time
About the Role

We're seeking a skilled Strategic Marketing Leader to join our team at Hinge Health. As a critical member of our Growth team, you'll help shape and execute targeted marketing strategies that engage specific customer segments, driving sign-ups and raising awareness of our innovative pain management solutions.

This role will focus on leveraging our growing body of claims data to identify, analyze, and convert high-value prospects based on claims behavior and related insights. You'll work closely with internal teams such as Data Science, Creative, Product, and Sales to ensure marketing initiatives are informed by actionable data and achieve measurable outcomes.

Key Responsibilities:
  • BUILDING STRATEGIC MARKETING CAMPAIGNS: Develop and execute cross-channel marketing campaigns for our highest risk prospective members, optimizing targeting and increasing conversion rates.
  • DATA-DRIVEN DECISIONS: Use data and best practices to build a strategy and framework to define and prioritize your efforts.
  • RESOURCE ALLOCATION: Identify, secure, and manage the internal and external resources needed to fully optimize our targeted marketing to drive rapid momentum in the growth and evolution of Hinge Health's acquisition efforts.
  • CAMPAIGN PERFORMANCE ANALYSIS: Monitor and report on campaign performance, analyzing key metrics (e.g., conversion rates, ROI) and adjust your strategies based on data-driven insights.
About Us

Hinge Health is revolutionizing the way people treat and prevent chronic pain. We combine advanced technology, AI, and expert clinical care to guide individuals through personalized treatment directly from their phone. Our approach has been proven to reduce pain by 68%, prevent 42% of new opioid prescriptions, and avoid more than half of joint replacement surgeries.

We're committed to building diverse teams that reflect the communities we serve. Our inclusive environment offers comprehensive benefits, modern life stipends, and opportunities for growth and development.

Compensation

This position comes with an annual salary range of $136,000 - $204,000, plus equity and benefits. Please note that individual total compensation may vary based on qualifications, skill level, competencies, and work location.



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