Automation Specialist
4 weeks ago
At SHRM, we are seeking a highly skilled Email Automation Specialist to join our team. As a key member of our marketing department, you will be responsible for developing, executing, and optimizing personalized and automated campaigns through digital marketing platforms.
Key Responsibilities:
- Develop and execute email campaigns that drive acquisition, conversion, retention, and engagement.
- Partner with internal teams to define, launch, and troubleshoot email and SMS campaigns.
- Lead technical enablement of A/B testing and encourage testing and continuous improvement.
- Maintain email marketing, SMS, and lead generation databases.
- Build complex database queries against Boolean, string, date, and integer database fields.
- Build relational database queries using one-to-many and many-to-many relationships.
- Stay up-to-date with marketing technology and platforms and their abilities relating to data and marketing automation.
- Lead email transformation efforts across the organization to improve channel engagement and create a personalized member-centric experience.
- Enforce email brand standards to ensure that all emails conform to branding and style guides.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- CRM experience with Salesforce.
- SMS experience with Adobe Vibes, Hustle, Community, and Adobe Journey Optimizer.
- Adobe Suite experience with Adobe Experience Platform, Adobe Experience Manager, Adobe Analytics, and Adobe Journey Optimizer.
- Ability to troubleshoot HTML and CSS coding problems.
- Understanding of basic programming concepts including variables, order of operations, logic operators, inner and outer database joins.
- Proficient with email service providers including Marketo and HubSpot.
- Knowledge of email reputation monitoring.
Work Environment:
The work is generally done sitting, talking, hearing, and typing. Visual acuity is required to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal. The work is regularly performed in a professional office environment and routinely uses standard office equipment.
Benefits:
SHRM offers professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Equal Opportunity Employer:
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). We do not sponsor applicants for work visas.
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