Marketing and Advertising Director

2 weeks ago

Savannah, Georgia, United States Parker's Kitchen Full time
Job Title: Marketing and Advertising Manager

The Marketing and Advertising Manager plays a pivotal role in driving business growth through strategic marketing initiatives. This individual oversees the implementation of advertising campaigns to promote business products and services, while also leading the development and execution of digital marketing strategies.

Key Responsibilities:
  • Develop and execute comprehensive advertising strategies to achieve business objectives and growth targets.
  • Lead the planning, execution, and optimization of digital marketing, loyalty program, and/or multi-channel advertising campaigns.
  • Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business goals.
  • Act as a catalyst for digital optimization and loyalty.
  • Oversee the creation of high-quality and engaging content across digital and traditional marketing platforms.
  • Monitor, analyze, and report on the performance of digital ad campaigns using relevant analytics tools.
  • Stay updated on industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts.
  • Collaborate with category managers and senior leadership to ensure advertising efforts align with broader marketing and business strategies.
  • Drive brand awareness and engagement through strategic marketing methods.
  • Manage and optimize website content and user experience to drive traffic, engagement, and conversions.
  • Develop and manage digital marketing campaigns, including pay-per-click (PPC) and display advertising.
  • Define and detect key performance indicators (KPIs) to track improvement and growth.
  • Lead SEO initiatives to improve organic search rankings and increase website visibility.
  • Manage and nurture relationships with external agencies, partners, and vendors.
  • Monitor and manage the company's online reputation and respond to customer feedback effectively.
  • Stay up to date with data privacy regulations and ensure compliance in all digital marketing and advertising activities.
  • Lead and mentor a team of advertising professionals, fostering their growth and development.
Requirements:
  • 5 years of experience in a retail organization leading the Marketing and Advertising function.
  • Store experience overseeing a retail organization's digital and loyalty programs.
  • Preferred: Bachelor's or Associate degree in Marketing, Business, or a related field.
  • Microsoft Office skills.
  • Proven track record of driving successful online campaigns.
  • Previous experience in a similar role related to marketing, preferably advertising.
  • Advanced knowledge of social media, paid and organic ads, SEO, SEM, email marketing, and content marketing.
  • Strong understanding of digital marketing and advertising concepts, tools, and platforms.
  • Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot).
Physical Requirements:
  • Prolonged periods sitting/standing at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.

Parker's Companies is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Parker's does not discriminate on the basis of disability, veteran status, or any other basis protected under federal, state, or local laws.

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