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Senior Account Executive, Media Relations PR

2 months ago

Miami FL USA, United States Royal Caribbean Group Full time
About the Role

We are seeking a highly skilled and experienced Senior Account Executive, Media Relations PR to join our Marketing Team at Royal Caribbean Group. As a key member of our team, you will be responsible for implementing public relations programs to create and maintain a favorable public image for our organization.

Key Responsibilities
  • Develop and execute strategies to secure impactful media coverage for Royal Caribbean International, subject matter experts, products, services, and events.
  • Build and maintain key professional relationships with significant media outlets and key journalists.
  • Support the activities of external agencies and internal teams as needed.
  • Independently develop and execute appropriate strategies to address communication challenges.
  • Oversee significant communications programs, which may include promotions, press trips, press conferences, executive briefings.
  • Handle incoming media inquiries and responses.
  • Create innovative approaches to generating coverage in the media, draft press releases, talking points, and statements.
  • Track press coverage and write coverage reports analyzing the output and success of media relations efforts.
  • Plan and implement group and individual press trips and liaise with appropriate personnel on requests.
  • Stay abreast of latest industry developments, trends, and shifts in the travel industry.
Requirements
  • Bachelor's degree in a related field or equivalent, directly related experience required.
  • 5-7 years of PR agency, public relations, journalism, or corporate communications experience.
  • Experience with media relations.
  • Strong skills in pitching and comfortable reaching out to top-tier media.
  • Flexibility to work outside normal hours and travel as appropriate (domestic and international).
  • Experience in the travel industry and working for a global company ideal, but not essential.
  • Strong ability to interact with senior leaders and build effective relationships within the company, public, guests, and media.
  • Strong planning capabilities to identify and prioritize communication strategies and activities as well as to meet the deadlines required to support media and business needs.
  • Strong writing skills - message creation experience a plus.
  • Excellent research, written, verbal, and presentation skills.
  • Detail-oriented with strong organizational skills and the ability to work in a fast-paced, high-volume environment.
  • Goal-oriented and action-focused, practical, and self-disciplined.
  • Ability to assist in coordinating projects or participate in cross-functional teams.
  • Effortlessly organized self-motivator with a wealth of creative ideas.
  • Understanding of social media, influencers, and emerging media.
  • Strong project management, planning, evaluation, and analytical capabilities.
  • Ability to evaluate and provide constructive feedback in a timely manner.
  • Demonstrated ability to quickly analyze situations and alternatives and make prudent decisions.
  • Finger on the pulse - always up to date with trends, both inside and outside our industry.
  • Computer literate (Word, Excel, PowerPoint, email).
  • Outstanding English language proficiency. Proficiency in Spanish desirable.
About Royal Caribbean Group

Royal Caribbean Group is a global cruise and vacation company that operates a diverse portfolio of brands, including Royal Caribbean International, Celebrity Cruises, and Azamara Club Cruises. We are committed to providing our guests with exceptional experiences and creating memorable moments that last a lifetime.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.