Account Executive, Brand PR Content Specialist
4 weeks ago
We are seeking a highly skilled Account Executive, Brand PR Content to join our team at Royal Caribbean Group. This role will be responsible for developing and implementing impactful public relations programs to create and maintain a favorable public image for the world's largest cruise line.
The ideal candidate will have a strong background in public relations writing, with experience in creating dynamic storytelling through content in the form of video, photos, graphics, and more. They will also have excellent research, verbal, and presentation skills, with the ability to work in a fast-paced, high-volume environment.
The Account Executive, Brand PR Content will be responsible for supporting the development of written communications, such as press releases, executive communications, and media statements. They will also assist in executing multiple strategies to create impactful global visual content for Royal Caribbean International, subject matter experts, products, and services.
The successful candidate will have a Bachelor's degree in a related field or equivalent, with 3-5 years of experience in PR agency, public relations, journalism, or corporate communications. They will also have a strong understanding of social media, influencers, emerging media, and content trends.
We offer a competitive compensation and benefits package, as well as excellent career development opportunities. If you are a motivated professional with a passion for public relations and content creation, we encourage you to apply for this exciting opportunity.
Key Responsibilities:
- Develop and implement public relations programs to create and maintain a favorable public image for Royal Caribbean Group
- Support the development of written communications, such as press releases, executive communications, and media statements
- Assist in executing multiple strategies to create impactful global visual content for Royal Caribbean International, subject matter experts, products, and services
- Contribute to the creation of videos, photos, infographics, and more in partnership with video editors and designers
- Support the development of other brand and communication assets as needed
- Assist in updating and maintaining the company's online press center
- Help to guide the work of external agencies and collaborate with internal teams as needed
- Contribute to reviewing analytics on content performance to inform actionable insights and learnings for future content recommendations/improvements
- Foster productive professional relationships with internal stakeholders to collaborate on opportunities that support company initiatives
- Stay abreast of the latest developments, trends, and shifts in travel, the cruise industry, and content
Qualifications:
- Bachelor's degree in a related field or equivalent
- 3-5 years of experience in PR agency, public relations, journalism, or corporate communications
- Strong background in public relations writing
- Excellent research, verbal, and presentation skills
- Ability to work in a fast-paced, high-volume environment
- Strong understanding of social media, influencers, emerging media, and content trends
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