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Director of Global Marketing
2 months ago
We are seeking a highly skilled and experienced Director of Marketing to join our team at TP-Link Systems Inc. This is a unique opportunity to lead our global marketing efforts and drive brand visibility across various platforms.
Key Responsibilities:- Develop and execute comprehensive global marketing communication plans that align with business objectives and brand goals.
- Oversee the creation of messaging and positioning for product launches and brand initiatives, ensuring consistency across all global markets.
- Collaborate with internal teams (product, sales, and design) to ensure cohesive communication strategies.
- Lead global PR efforts, including media relations, press releases, and events.
- Develop and manage social media strategy and execution, including influencer partnerships and community engagement.
- Shape and maintain the global brand identity, ensuring consistent messaging across all customer touchpoints.
- Minimum 7-10 years marketing experience, including marketing communications, public relations, and digital marketing.
- Must include at least 5 years in consumer tech industry.
- Proven experience leading global marketing and brand strategy, with measurable impact on brand growth and awareness.
- Excellent written and verbal communication skills, experience copywriting and creating national communication strategies.
- Strong analytical, planning, budgeting and finance skills.
- P&L responsibilities for the marketing operating budget; experience with annual plans and budgets for all aspects of marketing.
TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. We are committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We are committed to diversity and equal opportunities. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your resume and a cover letter telling us why you believe you're the right fit for our team.
