Customer Engagement Director

4 weeks ago

Plainsboro, New Jersey, United States BioSpace, Inc. Full time
About the Role

We are seeking a highly skilled Customer Engagement Lead to join our Commercial Strategy and Marketing group. As a key member of our team, you will play a crucial role in ensuring the success of our field teams by overseeing field preparedness, sales force execution, launch meetings, training programs, sample distribution, and related initiatives.

Key Responsibilities
  • Develop and implement strategies to ensure the field team is well-prepared for launch and ongoing sales activities, collaborating with cross-functional teams to gather insights on market trends, competitor activities, and customer feedback.
  • Oversee, coordinate, and execute successful product launch meetings, ensuring alignment with overall brand/therapy area goals and objectives, working closely with marketing and sales teams to develop engaging and impactful launch materials and presentations.
  • Collaborate on the design and implementation of training programs for the field team, incorporating product knowledge, selling skills, and compliance guidelines, evaluating training effectiveness and making continuous improvements to enhance team performance.
  • Oversee the distribution and tracking of product samples to healthcare professionals, ensuring compliance with regulations and company policies, collaborating with supply chain and sales teams to optimize sample inventory levels.
  • Lead the engagement strategy for external customers with personal promotion efforts focused on KOLs, Pharmacists, HCPs, Virtual Sales Team, etc., delivering brand objectives to achieve high ROI of promotional efforts.
  • Ensure productive management of the marketing budget to optimize resources, drive effective strategies, and ensure budgets remain on track, evaluating appropriate use of resources to ensure attainment of unit, department, and Company profitability goals.
  • Establish brand key performance indicators (KPIs), ensuring accurate measurements are being collected and provided to the cross-functional team.
  • Responsible for setting and communicating clear individualized role expectations for each report based on position, skills, talents, and objectives, ensuring that reporting personnel have strengths-based individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business.
Requirements
  • Requires a Bachelor's degree; advanced degree preferred.
  • 12+ years of experience, including demonstrated history in a field engagement or sales operations role within the pharmaceutical industry.
  • Extensive experience in pharmaceutical industry/life science brand marketing strategy and planning; experience within specified therapy area.
  • Strong understanding of field force dynamics, product launches, and sales execution strategies.
  • Excellent organizational and project management skills.
  • Strong collaboration and communication skills to work effectively with cross-functional teams.
  • Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity.
  • Expertise in regulatory guidelines related to sample distribution and field engagement.
  • Strategic Planning, Execution, and follow-through skills.
  • People management experience required, with a proven track record of development and coaching.
About Us

We are an equal opportunity employer committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve, and the communities we operate in. Together, we're life-changing.

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