Marketing Specialist

2 weeks ago


Hayward, California, United States Airport Appliance Full time

Position Overview:

The Marketing Specialist at Airport Home Appliance will be instrumental in facilitating our marketing efforts, ensuring the effective implementation of promotional strategies, and strengthening the overall brand visibility.

This role presents a fantastic opportunity for a dynamic and detail-oriented professional to make a significant impact within a well-established and rapidly growing organization.


Key Responsibilities:

Campaign Coordination:

Assist in the strategizing, execution, and evaluation of marketing campaigns across diverse channels, including digital, print, social media, and email.


Content Development:

Collaborate with the marketing team to create compelling content for various platforms, such as blog articles, social media posts, email communications, and website information.


Social Media Oversight:

Oversee and enhance our social media footprint by crafting, scheduling, and monitoring posts, addressing customer inquiries, and keeping abreast of industry developments.


Event Planning:
Support the organization and execution of events, including product unveilings, promotional activities, and community outreach initiatives.

Market Analysis:
Conduct research to uncover trends, customer preferences, and competitive insights to guide marketing strategies.

Performance Tracking:
Evaluate and analyze the effectiveness of marketing initiatives using appropriate tools and provide insights and recommendations for enhancement.

Team Collaboration:

Work closely with the marketing team, graphic designers, and external partners to ensure marketing materials and initiatives are executed proficiently.


Financial Oversight:
Assist in managing marketing budgets, monitoring expenditures, and ensuring efficient campaign execution.

Brand Stewardship:
Uphold brand consistency across all marketing materials and communications.

Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related discipline.
1-2 years of experience in marketing or a related field (experience in the home appliance sector is advantageous).
Strong written and verbal communication abilities.
Proficiency in utilizing digital marketing tools and platforms.
Familiarity with social media channels and content management systems.
Excellent organizational and time-management capabilities.
Creative thinker with a strong attention to detail.
Ability to work independently and collaboratively within a team.
Proficiency in Microsoft Office Suite and basic graphic design skills (experience with Adobe Creative Suite is a plus).

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