Marketing Specialist
4 weeks ago
We are seeking a highly skilled and organized Marketing Coordinator to join our team at Carolinas Center For Oral & Facial Surgery. The ideal candidate will have experience in digital and traditional marketing, strong organizational skills, and the ability to juggle multiple tasks in a fast-paced environment.
Key Responsibilities:
- Coordinate marketing projects, ensuring deadlines are met for campaigns and events.
- Oversee the planning and execution of events, including logistics, communications, budget, and marketing management.
- Assist in the development, execution, and tracking of digital marketing such as web, SEM, SEO, and social media campaigns.
- Coordinate and execute email marketing campaigns, including content creation, list management, and reporting.
- Monitor and update website content using SEO best practices.
- Manage online directory listings and reviews to build online reputation.
- Partner with marketing vendors and track marketing and campaign expenses.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
- 1-3 years of experience in marketing, preferably in healthcare or a related field.
- Strong communication and organizational skills with the ability to manage multiple projects simultaneously.
- Proficiency in digital marketing and databases such as Google Analytics, social media platforms, email marketing software, and Microsoft Excel.
- Knowledge of SEO, SEM, and online advertising best practices.
- Attention to detail, a creative mindset, and a passion for customer service and support.
Preferred Qualifications:
- Experience in the healthcare or dental industry.
- Understanding of HIPAA compliance and patient privacy regulations.
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