Marketing Coordinator
3 weeks ago
As a Field Marketing Coordinator at Sport Clips, you will play a critical role in driving store growth and success through strategic local marketing initiatives. You will work closely with our Team Leaders (franchisees) to develop and implement local marketing plans that attract new clients and build store sales. Your expertise in local marketing and communication will help drive the growth and success of each store.
Key Responsibilities:
* Research a store's geographical trade area and develop a local marketing strategy that supports new client acquisition.
* Work closely with Team Leaders to integrate the proposed local marketing strategy with the grand opening marketing plan.
* Responsible for initial business-to-business marketing introductions in the community and identifying strategic cross-marketing opportunities.
* Spend time training and demonstrating local marketing best practices with local store teams.
* Work closely with the Field Marketing Manager and Company Marketing Specialists to review and provide follow-up support for local marketing activation.
* Organize and coordinate marketing pep rallies at stores, educating and demonstrating local marketing tactics.
* Reporting: Prepare weekly tracking reports to document weekly activity specific to each store and provide those reports to Team Leaders for review and follow-up activation.
Requirements:
* Bachelor's degree or equivalent business experience.
* 1-2 years of previous experience in field marketing, trade show, and/or event marketing.
* Strong communication skills.
* Proficient in MS Office (Excel, PowerPoint, Word, Outlook).
* Ability to work autonomously and make sound decisions.
* Knowledge of sales and marketing functions.
* Team-oriented and strong work ethic.
Physical Demands:
Position requires occasional or frequent moderate activity such as remaining in a stationary position for extended periods of time, occasional lifting and bending.
Travel: This position requires extensive travel, up to 75%.
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