Business Analyst

3 weeks ago


Charlotte, North Carolina, United States Michelin North America Full time
Job Title: Business Analyst - Marketing Cloud Specialist

About the Role:
We are seeking a highly skilled Business Analyst to join our team at Michelin North America. As a Business Analyst - Marketing Cloud Specialist, you will be responsible for deploying Marketing Automation solutions across multiple markets around the world.

Key Responsibilities:
- Gather business user needs and translate them into User Stories
- Collaborate with the developer team to share and validate User Stories post development
- Identify improvement opportunities and recommend solutions
- Drive business growth by enabling data-driven decision-making
- Coach teams to increase adoption of Marketing Cloud at Michelin

Requirements:
- 4-6 years of experience in marketing automation solutions deployment in multiple markets
- Good knowledge of Salesforce Marketing Cloud or another leading marketing automation technology
- Demonstrated experience with Agile way of working in a deadline-driven environment with rapid release cycles
- Proficient in the use of Microsoft Office Suite (Word, Excel, PowerPoint) and ability to learn other software systems
- Ability to influence and negotiate effectively with different partners
- Marketing Automation Certifications are preferred

About Michelin North America:
Michelin North America is a leading mobility company that works with tires, around tires, and beyond tires to enable Motion for Life. We are dedicated to enhancing our clients' mobility and sustainability by designing and distributing the most suitable tires, services, and solutions for their needs.

Equal Employment Opportunity:
Michelin North America provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, national origin, age, disability, genetic information, political affiliation, military service, or other non-merit-based factors.

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