B2B Content Marketing Manager, Financial Services

3 days ago

New York, New York, United States Dow Jones Full time
About the Role

We are seeking a highly skilled B2B Content Marketing Manager to join our team at Dow Jones. As a key member of our marketing organization, you will be responsible for developing and executing a thought leadership and content strategy in collaboration with the Industry/ABM Marketing team, subject matter experts across the company, and the Digital Marketing team.

The successful candidate will focus on developing content for the Financial sector (Banking, Investing, and Payments industries) to enrich the experience and boost engagement across web, social, paid media, and events. The objective is to drive awareness of Dow Jones' expertise and capabilities, position us as a trusted partner of choice for enterprise business insights, and drive engagement across decision makers in select accounts.

We are shifting to this new industry and account-focused model, and you will be part of this exciting transformation. As a passionate, creative, and collaborative Content Marketing manager, you will support our strategic content initiatives globally.

This role is based in-person in New York, NY, working on-site in our midtown Manhattan office three days a week, reporting to the Head of B2B Digital Marketing.

Responsibilities
  • Develop a global content program and produce compelling content assets (articles, white papers, case studies, webinars, demos, etc.) that support the business' goals, desired identity, and build awareness and engagement.
  • Collaborate with the Industry Marketers in Banking, Investing, and Payments to develop an annual content calendar to ensure the continuous delivery of high-value content that resonates with our target audiences and effectively builds a strong reputation for Dow Jones' capabilities, thought leadership, and expertise within our target industries and accounts.
  • Manage internal and external content production processes and partners.
  • Collaborate with the larger B2B marketing team, creative team, and external vendors to create and edit content and monitor its effectiveness over time.
  • Partner with the Industry/ABM Marketing managers to run the Client Stories program, producing compelling case studies for Banking, Investing, and Payments.
  • Run live webinars in the AMER and EMEA regions.
  • Manage translation and delivery of content assets to select countries.
  • Safeguard quality, brand tone of voice, and style across all channels and materials.
  • Stay abreast of industry best practices and what competitors are doing.
  • Coordinate with Communications team regarding Content Calendar and media promotion.
Requirements
  • Minimum 7-10 years in a B2B content marketing, industry marketing, or communications role targeting Fortune 1000 companies.
  • Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus.
  • Experience in content marketing as part of an Industry Marketing team focused on Financial Services and/or ABM-Account Based Marketing approach is preferred.
  • Experience developing and running in a programmatic way: case study/client references, thought leadership, demos, and other product content.
  • Experience collaborating with Web teams, SEO, Social Media, and Paid Media to develop content that is SEO optimized and is engaging across digital mediums is a plus.
  • Conceive original and compelling ideas for new content for a variety of audiences and mediums that appeal to enterprise clients.
  • Advanced written and verbal communications skills with a strong command of the English language, as well as the ability to write for a global audience.
  • Basic understanding of The Associated Press Stylebook is a plus.
  • Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business, and adhere to tight deadlines in a fast-paced environment.
  • Creative mindset, curious, continuously exploring better ways to engage customers through high-value content.

  • B2B Content Strategist

    1 week ago

    New York, New York, United States Execo Full time

    Job Title: B2B Content ManagerAt Execo, we're seeking a highly skilled B2B Content Manager to lead our content marketing efforts and drive business growth through strategic content creation and execution.Job Summary:The successful candidate will be responsible for developing and implementing content strategies that align with our ABM initiatives, managing a...

  • B2B Content Strategist

    2 weeks ago

    New York, New York, United States Execo Full time

    Content Manager Job DescriptionWe are seeking a highly skilled Content Manager to join our team at Execo. As a Content Manager, you will be responsible for developing and executing content strategies that drive business results.Key Responsibilities:Lead the creation and execution of content strategies tailored to B2B clients' specific industries and business...

  • Senior Marketing Manager

    4 weeks ago

    New York, New York, United States SS&C Technologies Holdings Full time

    Job OverviewJob Title: Senior Product Marketing Manager – Asset ManagementCompany: SS&C Technologies HoldingsLocation: Remote/HybridJob Type: Full-timeSalary: $125k - $150kJob DescriptionAbout the Role:We are seeking a seasoned Product Marketer to join our global Product Marketing team. This individual will concentrate on our B2B Asset Management sector,...

  • B2B and Educational Marketing Lead

    4 weeks ago

    New York, New York, United States Yoto Full time

    Job OverviewThe B2B and Educational Marketing Lead is tasked with overseeing the marketing strategy and execution for our B2B and educational initiatives across North America. The North American Marketing Team plays a crucial role in: Achieving revenue, family acquisition, and retention objectives. Managing brand, product, and corporate communications with...

  • B2B Advertising Marketing Manager

    4 weeks ago

    New York, New York, United States NewsBreak Full time

    About the Opportunity and the OrganizationEmbark on a thrilling journey with NewsBreak, a company dedicated to transforming the news industry by fostering connections among local users, content creators, and businesses. Seize the chance to join a team committed to building safer, more vibrant, and engaged communities. Since its inception in 2015, NewsBreak...

  • B2B Marketing Strategy Manager

    1 month ago

    New York, New York, United States SBG Funding Full time

    SBG Funding stands as a premier provider of business financing, celebrated for its dependability and proficiency in the commercial lending sector. Our objective is to deliver swift, adaptable, and cost-effective capital solutions to small enterprises across the nation, driving their growth and prosperity.We are in search of a dynamic and experienced Demand...

  • Senior Content Marketing Manager

    3 days ago

    New York, New York, United States Palo Alto Networks Full time

    About the RoleWe are seeking a highly skilled Senior Content Marketing Manager to lead our content initiatives and drive our mission forward. As a key member of our marketing team, you will be responsible for developing and executing comprehensive content marketing strategies that captivate and convert our target audience.Key ResponsibilitiesLead and...

  • Senior Manager, Content Marketing Lead

    2 weeks ago

    New York, New York, United States Dashlane Full time

    About DashlaneDashlane is a leading provider of digital security solutions, empowering organizations and individuals to protect their data and online identities. Our mission is to make security simple and accessible for everyone.Job SummaryWe are seeking an experienced Senior Manager, Content Marketing to lead our content strategy and execution. The ideal...

  • Senior Manager, Content Marketing Lead

    2 weeks ago

    New York, New York, United States Dashlane Full time

    About DashlaneDashlane is a leading provider of digital security solutions, empowering individuals and organizations to protect their online presence and data. Our mission is to make security simple and accessible for everyone.Job SummaryWe are seeking an experienced Senior Manager, Content Marketing to lead our content strategy and execution. The ideal...

  • Senior Content Marketing Manager

    1 week ago

    New York, New York, United States Palo Alto Networks Full time

    About the RoleWe are seeking a highly skilled Senior Content Marketing Manager to lead our content initiatives and drive our mission forward. As a key member of our marketing team, you will be responsible for developing and executing comprehensive content marketing strategies that captivate and convert our target audience.Key ResponsibilitiesDevelop and...

  • Content Marketing Strategist

    3 weeks ago

    New York, New York, United States Clair Company Inc Full time

    {"title": "Content Marketing Strategist", "content": "Join Clair as a Content Marketing StrategistAt Clair Company Inc, we're seeking a skilled Content Marketing Strategist to drive our content marketing efforts forward. As a key member of our team, you'll develop and execute a comprehensive content strategy that positions us as the leading expert on...

  • Content Marketing Strategist

    2 weeks ago

    New York, New York, United States ALTANA Full time

    About AltanaAltana is a pioneering Value Chain Management System that empowers customers to take control of their global supply chains. By harnessing artificial intelligence and the world's largest supply chain data, Altana reveals previously opaque networks and streamlines workflows across them.The OpportunityWe're seeking a talented Content Marketing...

  • Senior Content Marketing Manager

    1 week ago

    New York, New York, United States Palo Alto Networks Full time

    Job Title: Senior Content Marketing ManagerWe are seeking a highly skilled Senior Content Marketing Manager to lead our content marketing efforts and drive business growth through compelling storytelling and strategic content initiatives.About the RoleThis is a unique opportunity to join a leading cybersecurity company and shape the future of digital...

  • Content Marketing Strategist

    2 weeks ago

    New York, New York, United States ALTANA Full time

    About AltanaAltana is a pioneering Value Chain Management System that empowers customers to take control of their global supply chains. By harnessing artificial intelligence and the world's largest supply chain data, Altana reveals previously opaque networks and streamlines workflows across them.The OpportunityWe're seeking a talented Content Marketing...

  • Content Marketing and SEO Manager

    6 days ago

    New York, New York, United States nogood Full time

    About NoGoodNoGood is a fast-growing agency that helps unlock rapid measurable growth for category-defining brands. We bring together growth marketing, content, and creative expertise into a single cohesive team augmented with robust data analytics and proprietary AI tech.Job Title: Content Marketing and SEO ManagerWe are seeking a highly skilled Content...

  • Senior Content Marketing Specialist

    1 week ago

    New York, New York, United States Clair Full time

    Job Title: Senior Content Marketing SpecialistClair is seeking a highly skilled Senior Content Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content strategy that positions Clair as a thought leader in the embedded Earned Wage Access (EWA) and workforce...

  • Senior Manager of Content Marketing

    6 days ago

    New York, New York, United States Pelago Full time

    About PelagoPelago is a pioneering virtual clinic that specializes in Substance Use Management. Our comprehensive program provides personalized guidance, support, and treatment for individuals seeking to overcome tobacco, alcohol, and opioid use.Job SummaryWe are seeking a highly experienced Senior Manager of Content Marketing to lead our content strategy...

  • B2B Digital Marketing Specialist

    3 weeks ago

    New York, New York, United States CPS Full time

    About CPSCPS is a leading brand-to-demand agency for B2B organizations worldwide. We are a high-performing team that celebrates individuality and excellence in our work.Job SummaryWe are seeking a B2B Paid Social Media Specialist with specialized expertise in LinkedIn campaign activation. As a key member of our team, you will craft and execute LinkedIn paid...

  • Senior Content Marketing Strategist

    2 weeks ago

    New York, New York, United States Palo Alto Networks Full time

    About the RoleWe are seeking a highly skilled Senior Content Marketing Manager to lead our content initiatives and drive our mission forward. As a key member of our Marketing team, you will be responsible for developing and executing comprehensive content marketing strategies that resonate with our target audience.Key ResponsibilitiesDevelop and execute...

  • Content Marketing Strategist

    16 hours ago

    New York, New York, United States stensul Full time

    About StensulStensul is a cutting-edge marketing creation platform that empowers teams to streamline their collaboration process and simplify content creation. Our platform integrates with leading ESPs/MAPs, project management tools, and image libraries to help marketers launch campaigns faster and drive results.Job Title: Content Marketing ManagerWe are...