Senior Vice President, Performance Media Strategist

4 days ago

Chicago, Illinois, United States Publicis Groupe Full time
Job Title: Senior Vice President, Performance Media

At Publicis Groupe, we are seeking a highly experienced Senior Vice President, Performance Media to join our team. As a key member of our leadership team, you will be responsible for developing and executing our global performance marketing strategy, driving exponential growth and revenue for our clients.

Key Responsibilities:
  • Lead and manage a diverse and hybrid performance marketing team specializing in campaign/demand generation strategy
  • Reimagine our company's performance marketing strategy from how we build and execute campaigns, how we go to market across various channels to drive accelerated growth, how we leverage and integrate MarTech tools, how we personalize our customer messaging, how we test new channels and technology in order to stay relevant, and how we use data to define campaign ROI/success
  • Drive exponential growth and revenue for a leading digital transformation partner
  • Globally lead and manage all aspects of performance marketing strategies for our fintech client, focusing on achieving registration KPIs and new customer business growth objectives
  • Analyze performance data deeply to identify key growth paths and opportunities for optimization across various channels, including paid search, social media, programmatic, video, OOH and others, while ensuring we have a pipeline of scalable innovation
  • Work directly with regional and local market teams to align strategies and ensure consistent delivery of client's objectives across different geographies
  • Implement rigorous testing and data analysis techniques to continually refine and enhance media strategies
  • Stay abreast of the latest trends and advancements in performance marketing, fintech industry standards, and digital analytics to maintain a competitive edge
  • Provide regular, detailed reports and insights to both the agency leadership and the client, demonstrating the impact and effectiveness of strategies and campaigns
  • Foster strong relationships with the client, understanding their needs and expectations, and ensuring that all deliverables are met with the highest standards of quality and efficiency
Qualifications:
  • Extensive experience in Consumer DTC digital marketing with a focus on performance marketing - strong preference for experience from SaaS company in the fintech technology sector
  • Proven track record of successfully building and launching integrated global marketing campaigns. Ability to translate audience and data insights into meaningful strategies that drive lead conversion and company revenue, preferably at a Fortune 100 company
  • Experience building, leading, and retaining a team of campaign managers. Strong emotional intelligence - models' empathy and leads with passion
  • Exceptional collaboration skills - can skillfully coordinate and problem solve across cross-functional teams and fosters highly productive local and global relationships
  • Strong understanding of the digital channel ecosystem and how to partner with marketing ops, paid/social media, and web to develop unique amplification opportunities that grow brand value and relevance
  • Experience with managing and analyzing customer databases to optimize segmentation and personalization marketing efforts
  • 12+ years of progressive experience within or around the performance media ecosystem with experience with business conversion and creating growth
  • 8+ years of demonstrated success in managing and leading performance marketing teams
  • Results-driven with a track record of delivering successful performance marketing campaigns and achieving KPIs
  • Strong understanding of the latest trends, insights, and best practices in the performance marketing industry
  • Proven track record of building and launching integrated global marketing campaigns, preferably at a Fortune 100 company
  • Experience building, leading, and retaining a team of campaign managers
  • Demonstrated understanding of online marketing principles
  • Able to work independently and balance multiple tasks
Preferred Qualifications:
  • Previous experience working with global markets at different levels of data and product maturity
  • Bachelor's degree in Marketing, Business, or a related field
  • Experience working with globally distributed cross-functional teams

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