Senior Manager, Social Media Insights

7 days ago

Parsippany, New Jersey, United States Zoetis Full time
Job Title: Senior Manager, Social Media Insights

We are seeking an experienced Senior Manager, Social Media Insights to lead and implement a comprehensive global social media intelligence strategy across all digital channels. The ideal candidate will have a clear view on the strategic value social listening can provide a company, a proven track record managing a social listening program, and a deep understanding of the evolving social and media landscape.

Key Responsibilities:
  • Lead, define, create, implement, and manage Zoetis' social media intelligence strategy globally in support of business priorities.
  • Continuously optimize processes and methodologies to enhance the accuracy and impact of social media intelligence activities.
  • Execute social listening programs and requests with minimal supervision, including writing and reviewing queries for social listening topics, as well as troubleshoot issues within our tools.
  • Partner with broader organizational teams to connect social listening with social behavioral data and other analytics such as media monitoring, digital, website, and customer experience.
  • Balance statistical data with qualitative data to build a credible narrative.
  • Identify key trends, sentiments, and patterns that can influence business, communications, and marketing strategy.
  • Identify actionable insights to inform reputation management, content development, brand planning, market research, and competitive analysis.
  • Develop and present social & media intelligence reports by translating listening data into relatable stories for cross-functional audiences.
Requirements:
  • Bachelor's degree, preferably in Data Science, Business, Marketing, or related field, or equivalent combination of education and experience.
  • 7+ years' experience working in social media intelligence (listening) and analytics roles for a Fortune 500 brand (agency or client experience).
  • Expertise and experience with social listening platforms (Brandwatch, Sprinklr, Talkwalker, Sprout, Quid Monitor, etc.), including creating dashboards in the platform.
  • Experience with other digital listening tools, such as Meltwater, SEMRush, SimilarWeb, and more.
  • Strong strategic understanding of social listening capabilities.
  • Demonstrated ability to translate complex data sets into insightful non-technical stories.
  • Comfort interpreting a variety of different data sources from qualitative research to primary survey data to secondary data sources and creating one cohesive story.
  • Working with and creating databases and dashboards utilizing all relevant data to inform decisions.
  • Expert knowledge of all social platforms and current trends.
  • Highly collaborative, thrives under pressure and can lead culturally by example.
  • Passionate and curious about social media, the customer, and digital experience.
  • Comfortable presenting results and reports to senior leadership and cross-functional partners.
Technical Skills Requirements:
  • Proficiency with social listening platforms (Brandwatch, Sprinklr, Talkwalker, Sprout, Quid Monitor, etc.) required.
  • Experience with AllEars (or similar) a PLUS.
  • Experience with SEMRush (or similar) a PLUS.
  • Experience with Meltwater (or similar) a PLUS.
  • Experience with SimilarWeb (or similar) a PLUS.
  • Proficiency with Google Analytics is a PLUS.
  • Proficiency with TapClicks is a PLUS.
Physical Position Requirements:

Office position with minimal travel for team meetings; occasional weekend work may be required for unplanned events or crisis comms support.

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