Marketing Insights Analyst

2 weeks ago

Parsippany, New Jersey, United States Randstad Full time
Job Title: Marketing Insights Analyst

We are seeking a highly skilled Marketing Insights Analyst to join our team at Randstad. As a key member of our Insights Team, you will play a critical role in driving customer-led strategic business decisions.

About the Role:

The Marketing Insights Analyst - Residential - CX will be responsible for managing and delivering Marketing Insights projects, including requirement gathering, research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis, and presentation delivery.

Key Responsibilities:
  • Plan, manage, and deliver Marketing Insights projects, executing end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis, and presentation delivery.
  • Craft questionnaires and discussion guides that meet the needs of the business, leveraging in-depth knowledge of survey and discussion guide development best practices to program surveys and qualitative instruments that deliver engaging quantitative and qualitative experiences to our valuable customer base.
  • Employ qualitative research methodologies, including moderation of focus groups and in-depth interviews, as well as the execution of unmoderated user experience testing to gather deeper insights when the need arises.
  • Analyze work and present research findings to business owners, providing actionable insights to project owners and stakeholders at all levels of the organization to drive strategy, design recommendations, experience development, and product optimization.
  • Support in-person customer insights brainstorming, co-creation events, and focus groups, assisting the end-to-end management, execution, and delivery (from agenda, recruitment, and facilitation to insights dissemination) of impactful customer insights engagements that provide insight into challenging business questions and program/experience development opportunities.
  • Support research needs on request for Residential focused areas, including but not limited to Programs, Business Services, Events, Channels, Products, and Quarry.
  • Own post-event satisfaction surveys for all customer-facing events, managing communication calendar for event surveys, translating, analyzing, and synthesizing results, delivering actionable recommendations to senior management to drive improvements to these highly anticipated loyalty-driving annual engagements.
Requirements:
  • 3-7 years of related experience in marketing analytics, marketing research, user experience research, or management consulting.
  • A Bachelor's Degree/MBA or advanced degree preferred, preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing, or General Management.
  • Advanced experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.).
  • Advanced experience with a broad range of Marketing Research tools/technology, including Qualtrics,, and other online insights tools.
  • Advanced experience with Excel, PowerPoint, and Word.
  • Experience working in the Building Materials space. Experience in adjacent complex industries/product categories will be considered.
  • Expert facilitation/moderation skills are required.
  • Strong stakeholder management and relationship-building skills.
Preferred Qualifications:
  • Marketing Research, Customer Experience, or User Experience Research certifications preferred.
  • Excellent communicator (both written and verbal) with strong business acumen and a strong work ethic.
  • Demonstrated project management skills and ability to effectively manage a large workload with the ability to manage multiple projects simultaneously.
  • Advanced experience conducting analysis and sharing actionable insights.
  • Experience working with and managing research service providers.

We are an equal opportunities employer and welcome applications from all qualified candidates. If you are a motivated and detail-oriented individual with a passion for marketing insights, we encourage you to apply for this exciting opportunity.

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