Digital Marketing Specialist

2 weeks ago

Dallas, Texas, United States Texas Instruments Full time
About the Role

We are seeking a highly motivated and detail-oriented individual to join our team as a Web Marketing Intern. As a key member of our marketing team, you will have the opportunity to develop valuable skills in web marketing, analytics, and digital experience.

Key Responsibilities
  • Develop and drive a best-in-class website and digital experience through the use of web platforms for customers.
  • Work with IT to launch new innovative, technically credible solutions on our website, leveraging and analyzing data, collecting feedback from customers and internal stakeholder groups, and understanding the competitive and industry landscape to influence decisions.
  • Leverage data to assess the effectiveness of content on our website and collaborate with key experts to complete analysis of web performance.
Requirements
  • Pursuing a Bachelor's degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering, or Computer Science with a focus in marketing, or a related degree.
  • Minimum GPA 3.0/4.0
Preferred Qualifications
  • Familiarity with how to leverage a website as a marketing tool.
  • Web design principles.
  • Channels that drive traffic to a website.
  • Basics of e-commerce.
  • Ability to analyze data, gain insight, and create recommendations from the data.
  • Demonstrated curiosity with strong analytical and problem-solving skills.
  • Excellent communication skills to simplify technical concepts.
  • Ability to work in teams and collaborate effectively with people in different functions.
  • Demonstrated ability to build strong, influential relationships.
  • Ability to consult and influence without authority.
  • Ability to work effectively in a fast-paced and rapidly changing environment.
  • Ability to take the initiative and drive for results.
  • Strong project management and program management skills that enable on-time project delivery.
  • Process-oriented mindset.
  • Proactive with the ability to apply an appropriate sense of urgency.
About Texas Instruments

As a global semiconductor company, we design, manufacture, test, and sell analog and embedded processing chips to nearly 100,000 customers. Our products enable electronics everywhere and in things you experience every day - from healthcare, smart homes, and connected cars to drones, smartphones, and more. Our passion to create a better and more sustainable world by making electronics more affordable through semiconductors drives us to make our technology smaller, more efficient, more reliable, and more affordable.

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

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