Digital Marketing Specialist

2 weeks ago

Dallas, Texas, United States Astanza Laser Full time
Digital Marketing Analyst Job Description

Astanza Laser is seeking a highly skilled Digital Marketing Analyst to join our award-winning marketing team. As a key player in our digital media marketing initiatives, you will be responsible for implementing, tracking, and optimizing our SEO, SEM, Social Media Marketing, and other digital paid media channels.

Key Responsibilities:
  • Implement and manage PPC campaigns across all major digital marketing channels, including research, reporting, and analysis of existing campaigns.
  • Work with the Brand Manager to monitor and improve website performance, making updates to content as requested.
  • Collaborate with the Brand Manager to execute SEO strategies to meet Google's guidelines and increase search visibility, rankings, and organic traffic for clients and the Astanza website.
  • Assist in AdWords implementation and improvements, working alongside the Client Marketing Manager.
  • Own the implementation and management of Social Media campaigns, taking messaging and creative crafted by both the brand and product marketing teams and assisting in scheduling posts, replying to comments, and making recommendations for improvements.
Requirements:
  • 3+ years of Marketing experience plus a Bachelor's degree in Marketing or a related field from a recognized institution.
  • Experience in SEO, PPC, SEM, Paid Social Media marketing, and content marketing.
  • Strong communication and writing skills, with the ability to work effectively in a team environment.
  • HubSpot Marketing Hub experience required, with Salesforce experience desirable.
  • Google Ad Words Certified and Facebook Certified Digital Marketing Associate or other relevant certifications.
What We Offer:
  • A competitive salary range of $60,000 - $70,000/annually based on experience.
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off.
  • A dynamic and supportive work environment, with opportunities for professional growth and development.
  • A Better Book Club, where you can earn $ for reading business-related books.

Astanza Laser is an equal opportunity employer, committed to diversity and inclusion in the workplace. We welcome applications from qualified candidates who share our values and are passionate about digital marketing.

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