Digital Marketing Specialist

4 days ago

Dallas, Texas, United States Oldcastle BuildingEnvelope Full time
About the Role

We are seeking a highly skilled Web Designer to join our team at Oldcastle BuildingEnvelope. As a key member of our Digital Marketing Team, you will be responsible for creating engaging and intuitive web experiences that drive customer engagement and revenue growth.

Key Responsibilities
  • Design and develop fully responsive landing pages with clear call-to-action elements
  • Support effective product catalogs and programs presentation
  • Support and leverage digital assets creation, tagging, naming, and categorizing in Digital Assets Management platform
  • Employ industry and design best practices through website build process
  • Ensure website navigation and browsing function stability across devices
  • Conduct website testing and work with marketing and research teams to incorporate brand elements and relevant market research findings into website browsing and shopping experience
  • Communicate design ideas using user flows, process flows, site maps, and wireframes
  • Provide input and proactively review marketing/merchandising calendar to identify opportunities to optimize revenue and customer engagement through product, collections, themes, marketing, and educational presentation
  • Form hypothesis and implement effective A/B testing of various design approaches and CTA presentations
  • Set up tracking and analyze key performance indicators for all important website sections and design elements
  • Ensure timely and accurate implementation of website content and promotions across North America websites
  • Review competitor and related industry websites to ensure close alignment with product classification and categorization, promotions, and trends
Requirements
  • 2+ years of experience in digital marketing
  • Passionate about UX, design, and digital marketing
  • Strong background in customer service and communication with external customers
  • Open and accessible communication style, with the ability to consistently achieve positive results and collaborate across multifunctional teams
  • Ability to effectively resolve competing priorities when addressing complex customer issues, complaints, and needs
  • Willingness to learn about marketing tech stack and ability to apply this knowledge to solve complex customer issues successfully
  • Ability to multitask and juggle multiple priorities at the same time
  • Incredible attention to detail
  • Flexibility to travel as required
About Oldcastle BuildingEnvelope

At Oldcastle BuildingEnvelope, we strive to build a culture that embraces all employees and creates a great place to work for everyone. We empower experienced and entrepreneurial managers who have a customer-first focus at all levels, build teams of demand creation specialists, technical sales, and local customer sales/support talent, and identify a deep bench of talent with diverse backgrounds, experiences, and skill sets to drive robust decision-making and ensure our ability to promote from within.

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