Digital Marketing Specialist
2 weeks ago
At Myresourcecenter, we are seeking a highly skilled Digital Marketing Coordinator to join our team. This role is responsible for managing all agency digital marketing and communications, playing a critical mission-critical role in building a strong voice for our organization in the DFW area.
Key Responsibilities:- Manage agency email platform, including building templates, maintaining and hygiene of lists, and spam filtering
- Develop and execute SEO and SEM campaigns to drive website traffic and engagement
- Perform website maintenance and updates, including page builds, content updates, and link redirects
- Manage Google Grants and maintain relationships with Google Account Representatives
- Respond to Google reviews and update the marketing department with improvements to be made in response to reviews
- Create and manage Social Media strategies to grow engagement and followers based on analytics and data
- Manage Google Analytics, tracking, and reporting
- Develop and implement UTM and QR code tracking for digital products
- Track proof of performance (POP) for social, email, and other digital products
- Manage marketing lead in agency CRM platform
- Manage SMS and marketing liaison with the Information Technology department
- Work alongside Marketing and IT staff to optimize project management tools
- Research and suggest competitive digital products by identifying and evaluating product characteristics, distribution, pricing, and advertising and promotional opportunities
- Work with vendors, contractors, and relevant staff to move digital requests forward
- Help maintain departmental digital budget
- Update job knowledge by participating in professional development opportunities
- Achieve organization goals by accepting ownership for accomplishing new and different digital requests
- Strong understanding of HTML and CSS
- CRM experience (Bonterra a plus)
- CMS platform experience (Wordpress is a plus)
- Excellent writing, grammar, and punctuation skills
- Experience with all social media channels and strategies
- Experience with MailChimp or other email services
- Ability to understand and dissect analytics related to email and social media
- Adherence to brand standards, including agency voice
- Creative, proactive, and forward-thinking mindset
- Experience with Trello, Monday, Asana, and/or other project management tools
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