Senior Customer Advocacy Program Manager

3 weeks ago

Watertown, Massachusetts, United States Imprivata Full time
Imprivata Seeks Senior Customer Advocacy Program Manager

We are seeking a highly skilled Senior Customer Advocacy Program Manager to join our team at Imprivata. This is a strategic role in our Customer Marketing organization, responsible for developing and running our Customer Reference Program and overseeing Customer Advocacy.

Key Responsibilities:
  • Develop and manage a comprehensive customer advocacy program, identifying and nurturing advocates, building strong relationships, and leveraging their success stories.
  • Create and maintain a customer reference database, ensuring it is up-to-date and accessible to sales, marketing, and customer success teams.
  • Collaborate with cross-functional teams to identify potential advocates and match them with appropriate advocacy opportunities.
  • Work closely with customers to understand their success stories and create compelling case studies, testimonials, and other advocacy content.
  • Develop and execute engagement strategies to keep customers actively involved in advocacy activities.
  • Organize and manage customer advisory boards, user groups, and other forums for customer interaction and feedback.
  • Establish KPIs and metrics to measure the effectiveness of the customer advocacy program.
  • Regularly report on program performance, customer engagement levels, and the impact on business objectives.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
  • 7+ years of experience in customer advocacy, customer success, or a related field within the B2B software industry.
  • Strong understanding of B2B software solutions and customer needs.
  • Excellent communication and interpersonal skills with the ability to build strong relationships with customers and internal teams.
  • Proven experience in developing and managing customer advocacy programs.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Ability to create compelling customer success stories and advocacy content.
  • Data-driven mindset with the ability to analyze program performance and make data-informed decisions.
  • Proficiency in CRM and customer advocacy tools (e.g., Salesforce, Influitive, ReferenceEdge).
What We Offer:

Imprivata offers a competitive salary range of $121,800.00 to $131, inclusive of variable compensation such as bonuses and incentives. In addition, we provide a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun.

At Imprivata, we have a commitment to diversity, equity, and inclusion, and we are an equal employment opportunity employer. We welcome applications from diverse candidates and are committed to creating an inclusive work environment.

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