Product Marketing Manager
2 days ago
About the Role:
Sandata Technologies LLC is seeking a skilled Product Marketing Manager to join our team. As a Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies and marketing plans for our products, including positioning, messaging, and launch tactics.
Key Responsibilities:
- Develop and execute go-to-market strategies and marketing plans for new and existing products
- Collaborate with product, sales, engineering, and other teams to align marketing strategies with product capabilities and business objectives
- Create compelling marketing materials and sales enablement tools, including collateral, presentations, case studies, and whitepapers
- Leverage digital channels to enhance product visibility and lead generation
- Monitor and analyze market and campaign performance to refine strategies and report on key metrics
- Collaborate with internal and external stakeholders to ensure consistent and effective messaging
Requirements:
- Bachelor's degree in business, marketing, or communications
- Minimum of three years of experience in product marketing, preferably in the homecare or healthcare industries
- Experience navigating complex organizations and a high level of comfort with fast-paced environments that involve a degree of ambiguity
- Proficiency in marketing tools and software, including CRM systems, email marketing platforms, and Microsoft Office Suite
- Strong project management skills with the ability to manage multiple tasks and priorities
- Excellent written and verbal communication skills
- Detail-oriented with a high degree of accuracy
- Creative thinker with the ability to contribute innovative ideas to marketing campaigns
- Strong interpersonal skills and the ability to work collaboratively within a team environment
- Experience in inter-departmental collaboration and communication in a virtual environment
Perks and Benefits:
- Medical, dental, and vision coverage
- Flexible Spending Account for health and dependent care
- Health Savings Account
- BenefitsVIP/Health Advocate
- Company paid Life insurance and STD
- 401(k) Plan
- Aflac STD, LTD, Critical Illness, Hospital, and Accident insurance
- Employee Assistance Program
- Tuition reimbursement & paid certification programs
- In-house product training programs
- Catalog of training courses for skills development
- Career Pathing for every department
- Employee Resource Groups (BIPOC, LGBTQ, Women, Military Veterans)
- Paid vacation, sick days, and holidays
- Paid lunch break
- Employee discounts and company perks
- Casual work environment
- Remote work
- Frequent employee events and fun social clubs
Sandata Technologies LLC is an Equal Opportunity Employer M/F/Disabled/Vet
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