Marketing Account Strategist
5 days ago
We are seeking an experienced Marketing Account Manager to join our Corporate Marketing organization. The ideal candidate will have a strong understanding of marketing and advertising trends within the construction and building industry.
Key Responsibilities- Relationship Management
- Act as the primary point of contact for Business Units, understanding their business objectives and translating them into marketing plans and advertising strategies.
- Conduct regular meetings to discuss ongoing projects, gather feedback, and identify new opportunities.
- Manage project flow from intake and briefing through launch, managing expectations, creative teams, and partner agencies.
- Build and maintain strong, long-term relationships with Business Units, serving as the main point of contact for daily communication and project updates.
- Proactively address and resolve any concerns or challenges, escalating issues to the director of Integrated Marketing when necessary.
- Strategic thinker capable of helping guide the development of a brand's strategy, annual plans, and projects with multiple stakeholders.
- Collaborate with Business Units to develop marketing strategies and communication plans that support their business goals and objectives.
- Work with Customer Insights team to review existing VOC or conduct market research and competitive analysis to inform strategic decisions.
- Develop and present comprehensive marketing plans and proposals, focusing on value solutions that enhance customer partnerships and create marketing materials.
- Oversee the planning, execution, and delivery of marketing projects, ensuring they are completed on time, within scope, and within budget.
- Facilitate Kick off meetings with Business Units and Corporate Marketing team to discuss intakes and IMC briefings, ensuring alignment around needs, deliverables, and expectations.
- Work with Creative Operations Manager and internal channel owner teams to create detailed project plans, including timelines, milestones, and deliverables.
- Support internal team on allocation resources, project prioritization, and manage workloads effectively, facilitating effective communication and collaboration among team members.
- Bachelor's degree in marketing, Business Administration, media and communication, or relevant experience in the required field.
- 5-7+ years of experience in advertising or marketing experience in a client-facing/account management role within an agency environment.
- Experience managing 360 Integrated Marketing campaigns with six to seven-figure monthly media spend.
- Proven track record of managing and growing client accounts.
- Familiarity with both digital and print marketing strategies in the building industry.
- Multicultural marketing experience a plus.
- Strong communication and interpersonal skills. Attention to detail.
CertainTeed, a subsidiary of Saint-Gobain, is a leading North American brand of exterior and interior building products. We are committed to providing innovative and sustainable solutions that meet the needs of our customers. We offer a comprehensive Total Rewards Program, which includes excellent healthcare options, family focus, and balance, financial security, tuition reimbursement, and more.
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