Digital Marketing Strategist

3 weeks ago


Malvern, Pennsylvania, United States Talent Leverage Full time
About the Job

We are seeking a highly motivated Digital Marketing Manager to join our team at Lima Consulting Group. As a Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies that drive business growth and customer engagement.

Key Responsibilities
  • Represent the digital marketing perspective by participating in the annual planning related to key software and service partnerships.
  • Digitally evaluate partners, competitors while staying true to our strategic direction. Inform our marketing strategy and planning based on market dynamics.
  • Meet or exceed targets in generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
  • Conduct outbound lead generation campaigns to schedule new appointments with SQLs using our list building process, and our outbound and inbound marketing tech stack.
Channel Co-Marketing with Partnerships
  • Coordinate with the US team to lead the co-marketing pillar to plan and document the marketing plan with key partnerships.
  • Execute the joint co-marketing plan with key partnerships.
Marketing
  • Support the Marketing team in the creation and execution of the Editorial Calendar for LCG.
  • Support the editorial calendar through research. Interviews LCGs Subject Matter Experts (SMEs) in order to write and publish content in accordance with the editorial calendar.
Coordination

Attend daily stand-up calls with the LCG US sales and marketing team to ensure tight collaboration and effective use of precious marketing budgets and drive on-time, on-budget execution of initiatives.

Event Marketing

Support and market private events / dinners with key partnerships in coordination with key software vendors.

Social Media Management

Implement our SMM program. Assist our subject matter experts to effectively manage our LinkedIn sales navigator lead generation campaign and Linkedin Ads program.

Produce short form content from the LCG podcast and other content assets and coordinate and use our Social Media publishing tools to schedule their release.

Directly responsible for resources who manage paid and owned initiatives.

Serve as the product owner for

Other Duties
  • Travels approximately 10% of the time.
  • Maintains professional and technical knowledge by attending educational workshops; researching trends, following market activities, M&A activity, reviewing professional publications; establishing personal networks; monitoring competitors, benchmarking state-of-the-art practices; participating in professional societies.
  • Contributes regularly (at least once a month) to the LCG Blog and Twitter feeds.
  • Promotes LCG's corporate culture both internally and externally.
  • Performs other duties as assigned
Preferred Candidates
  • Experience in working with international and multidisciplinary teams.
  • Experience with Project Planning tools, especially with Workfront.
  • Intense knowledge seeker about the MarTech, DX, and the industry.
  • Familiarity with our technology partners: Adobe, Oracle NetSuite, Google, Salesforce, Tealium, HootSuite, Vena and others.
  • Highly polished interpersonal, presentation and communication skills.
  • Expert proficiency with Microsoft Office 365.
  • High degree of initiative, with the ability to evaluate situations and make recommendations.
  • Comfortable in a multi-tasking, demanding, fast-paced atmosphere.
  • Positive attitude
Eligibility Requirements
  • BA/BS Degree
  • 3+ years in digital marketing, account management, or project management
  • Proven track record as a collaborator as an emerging leader or individual contributor within a multidisciplinary team


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