Marketing Director

5 days ago


Hills, Iowa, United States Hills Bank Full time
Marketing Director Job Description

About the Role:

The Marketing Director at Hills Bank is responsible for developing and executing effective marketing strategies that drive business growth and customer engagement. This role will oversee the bank's marketing efforts, including brand development, public relations, and communications.

Key Responsibilities:

  • Develop and implement annual marketing plans and strategies that align with the bank's business objectives.
  • Manage and supervise the internal marketing department, ensuring quality and timely work completion.
  • Oversee the redesign of the website, expansion of data-driven marketing systems, and growth of digital marketing efforts.
  • Collaborate with business line leaders to determine business development opportunities and create targeted marketing strategies.
  • Identify and leverage data to deliver relevant marketing initiatives and improve the customer experience.
  • Provide reporting on campaign results, return on investment, and goal achievement from team activities.
  • Oversee marketing technology capabilities, including email marketing, search engine optimization, and search engine marketing.

Requirements:

  • Bachelor's degree in Marketing or related field.
  • Minimum 10 years related experience in marketing, with previous experience in a financial services company preferred.
  • Minimum 3 years in a management/leadership role with responsibility for creating functional strategies and specific marketing department objectives.
  • Solid knowledge and experience with digital marketing, including SEO, SEM, and social media channels.

What We Offer:

Hills Bank is an equal opportunity employer offering a comprehensive and competitive benefits package, including opportunities for professional growth and development.


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