Digital Sales Director
6 days ago
We are seeking a seasoned Senior Manager, Digital Sales Lead to spearhead our Third-Party Digital Affiliate Provider (DAP) sales initiatives. This role will oversee the development and execution of sales strategies with DAPs, driving Fiber and DSL sales orders, and revenue streams.
Key Responsibilities- Strategic Leadership: Develop and execute the overall strategy for DAP sales channels, including identifying key partners, negotiating contracts, and ensuring alignment with company objectives.
- Sales Management: Lead a high-performing team responsible for driving sales orders and revenue through third-party DAPs, managing relationships, and optimizing sales processes.
- Third-Party Sales Strategy: Develop and implement comprehensive Search Engine Marketing (SEM) and other third-party traffic generating strategies to align with required traffic KPIs. Work with partners to optimize customer experiences during the learn, shop, and buy process.
- Sales Journey Optimization: Deep understanding of post-click journey and analytics, including Invoka to optimize audiences who prefer human-assisted experiences.
- Campaign Management: Partner with our Third-Party DAPs to oversee the planning, execution, and optimization of SEM campaigns, ensuring they align with Brightspeed SEM programs, along with budgetary and performance goals.
- Analytics and Optimization: Utilize data-driven insights to continuously improve SEM campaign performance, conversion rates, and ROI. Identify opportunities to achieve sales targets and establish benchmarking processes to optimize SEM traffic and costs across owned and operated digital channels.
- Cross-Functional Collaboration: Work closely with cross-functional teams, including Marketing, Product Development, Tech Dev, and Finance, to align strategies and achieve collective goals.
- Market Analysis: Stay abreast of industry trends, competitor activities, and market conditions to identify growth opportunities and adapt strategies accordingly.
- Education: Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
- Experience: 8+ years of a proven track record in managing third-party sales channels, preferably within the broadband industry. Demonstrated success in driving revenue growth and managing SEM campaigns.
- Leadership: Strong leadership and managerial skills with experience in leading and developing high-performing teams.
- Analytical Skills: Expertise in SEM analytics, with proficiency in tools such as Google Analytics, SEMrush, or similar platforms.
- Strategic Thinker: Ability to think strategically, develop actionable plans, and drive initiatives to completion.
- Communication: Excellent communication and negotiation skills, with the ability to build relationships and influence stakeholders at all levels.
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Senior Digital Sales Professional
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Digital Sales Specialist
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Digital Sales Specialist
4 days ago
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Digital Solutions Manager
6 days ago
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Market Sales Director
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Charlotte, North Carolina, United States Truist Full timeJob DescriptionAbout the RoleWe are seeking a highly skilled Digital Sales and Performance Marketing Analytics Team Member to join our team at Truist. As a key member of our team, you will play a critical role in maximizing the return on our digital investments.Key ResponsibilitiesPartner with senior business leaders to understand business strategy and work...
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Assistant Center Director
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Digital Software Management Director- Hybrid
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6 days ago
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