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Strategic Marketing Lead
2 months ago
Position Overview:
Join a dynamic team at General Dynamics, where we are seeking a seasoned marketing professional to spearhead the creation and implementation of impactful marketing initiatives aimed at supporting a federal organization focused on international trade and law enforcement.
Key Responsibilities:
- Develop and execute compelling marketing strategies that align with organizational objectives.
- Identify and capitalize on marketing opportunities; create and manage campaign deliverables.
- Craft engaging content for various marketing channels, including websites, social media, thought leadership pieces, briefings, video scripts, and other promotional materials.
- Collaborate with external vendors and marketing agencies to produce high-quality program content, including marketing videos and advertisements.
- Build and maintain consultative relationships with federal program subject matter experts, business development teams, and program leadership.
- Lead and support special projects as needed.
- Organize and facilitate meetings across multiple platforms (e.g., Teams, Webex) with diverse stakeholders.
Qualifications:
- Ability to obtain a Level 5 public trust clearance.
- Bachelor’s degree in Marketing, Communications, or a related discipline.
- Minimum of 5 years of relevant experience in marketing, corporate communications, brand management, or public relations.
- Experience in a federal government environment, particularly in international trade or law enforcement, is preferred.
- Proven track record in developing and executing cross-channel marketing campaigns.
- Proficiency in digital marketing tools.
- Strong writing and editing skills for various formats, including web content, articles, and marketing collateral.
- Experience collaborating with vendors and agencies.
- Excellent interpersonal and public speaking abilities.
- Detail-oriented with a focus on results and impact.
- Ability to work independently while demonstrating accountability for tasks and deliverables.
- Comfortable working in a fast-paced, remote environment with shifting priorities.
Work Environment:
This role offers a hybrid work arrangement, combining remote work with regular on-site presence.
Benefits:
General Dynamics provides a comprehensive benefits package, including flexible work schedules, health and wellness programs, professional development opportunities, and a supportive work culture that values work-life balance.
