Product Marketing Manager
3 days ago
Arkose Labs is seeking an experienced Product Marketing Manager to support the go-to-market execution of our bot defense and account security platform. As a key player in our marketing team, you will work closely with product management, sales leadership, and marketing colleagues to position, launch, and differentiate our products.
Responsibilities- Develop and execute product launches and go-to-market plans for existing and new product capabilities.
- Collaborate with the sales enablement function to provide the sales team with the necessary tools, training, and support to effectively position and sell our solutions.
- Partner closely with sales, marketing, customer success, and product teams to understand our customers, their business challenges, and the competitive landscape.
- Enable our go-to-market strategy with tools that include ideal customer profiles, target personas, segmentation, positioning and messaging frameworks, and vertical industry resources.
- Research and monitor competitors; identify core differences, strengths, weaknesses, and opportunities across our competitive landscape; develop compelling battlecards and other content for competitive programs.
- Be a key product and domain expert for Arkose Labs.
- 5+ years of proven B2B product marketing experience, bringing security software to market.
- Experience and interest in application security, bot detection, fraud, risk, or identity space are highly preferred.
- Domain expertise in financial services, technology platforms, e-commerce, telecom, or gaming.
- Effective, persuasive, and concise written and oral communication skills are essential.
- Strong ability to understand, explain, and translate complex technical concepts into business value propositions.
- Track record working in high-performing marketing teams within a fast-growth company.
At Arkose Labs, our technology-driven approach enables us to make a substantial impact in the industry, supported by a robust customer base consisting of global enterprise giants. We're not just a company; we're a collaborative ecosystem where you will actively partner with influential brands, tackling the most demanding technical challenges to safeguard hundreds of millions of users across the globe.
We value our people, teamwork, customer focus, execution, and security. We offer a competitive salary, equity, 401k plan, robust benefits package, flexible PTO, life insurance coverage, short and long-term disability insurance, generous nationwide parental leave policy, amazing discounts program, wellbeing package, and flexible working hours to support personal well-being and mental health.
Arkose Labs is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law.
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