Product Marketing Specialist
2 weeks ago
Verkada is the largest cloud-based B2B physical security platform company in the world, offering six product lines - video security cameras, access control, environmental sensors, alarms, workplace, and intercoms - integrated with a single cloud-based software platform.
Job DescriptionWe are seeking a skilled Product Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for envisioning, developing, and maintaining Verkada's technical documentation, a critical bridge in conveying our product's capabilities to the market.
Responsibilities- Develop positioning, messaging, and gain a wide understanding of technical video security features.
- Own technical messaging and collateral creation for new camera launches, new camera initiatives, new strategic partner and technology integration programs to demonstrate the benefits of Verkada's constantly-improving, expanding platform.
- Create competitively differentiated messaging for the video security product line based on user research, market insights, and product knowledge.
- Work closely with the product and engineering teams to develop datasheets, solution overviews, knowledge base articles, release notes, and other documentation to help customers understand our products' technical details.
- Work closely with the Creative team to increase market presence, maintain our video security webpages, and drive pipeline through key outbound assets (video, webinars, etc).
- Partner with the sales enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
- Become a video security subject matter expert, evangelist, and cross-functional contributor who unites marketing, sales, customer success, product, and engineering teams to drive business results.
- Bachelor's degree required. A degree or experience working in a technical field (e.g., computer science, engineering) is a plus, but not required.
- Strong ability to write technically for various audiences. An enjoyment of writing is a plus.
- Ability to work with Product Management and Engineering to understand the technicalities of features in a product launch and connect it with market imperatives.
- Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing.
- Ability to drive creative and content efforts across the marketing organization.
- Ability to maintain strong organization skills, absorb frequent product updates, and weave them into existing messaging across multiple documents.
Verkada is committed to investing in the holistic health and well-being of all employees and their families. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums.
- Nationwide medical, vision, and dental coverage.
- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax-saving options.
- Expanded mental health support.
- Paid parental leave policy & fertility benefits.
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO, and personal sick time.
- Professional development stipend.
- Wellness/fitness benefits.
- Healthy lunches and dinners provided daily.
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada's total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).
Estimated Annual Pay Range: $100,000-$135,000 USD
Equal Opportunity EmployerAs an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
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