Digital Signage Content Manager
2 days ago
Job Summary
The Digital Signage Content Manager will oversee the creation, scheduling, and deployment of content across FGCU's digital signage network, ensuring all content is accurate, high-quality, and aligned with brand standards. This role will manage content creation, curation, and optimization across various digital platforms, including digital displays, wayfinding signage, and directories across campus.
Key Responsibilities:
- Develop and execute a comprehensive digital content strategy and processes aligned with organizational goals and target audience needs.
- Manage the scheduling of content across digital signage networks and ensure the accuracy and quality of all content prior to deployment.
- Establish governance and guidelines to ensure the digital signage system is used effectively, securely, and aligns with university goals and policies.
- Ensure all content complies with legal, regulatory, and brand standards.
- Collaborate closely with internal teams and clients to streamline content workflows and deliver seamless content experiences.
- Manage the content calendar to ensure timely and relevant content delivery across all digital signage channels.
- Collaborate with marketing, design, and IT teams to ensure content consistency and alignment with brand guidelines.
- Monitor content performance using analytics tools and adjust strategies based on data insights to improve overall effectiveness.
Requirements:
- Either six years of directly related full-time experience or a Bachelor's degree from an accredited institution in an appropriate area of specialization and two years of full-time experience directly related to the job functions.
- Full-time experience in content management, digital marketing, digital signage, or closely related fields.
- Proven experience in content management or digital signage operations.
- Experience operating a personal computer and proficiency with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher, and Outlook).
- Working knowledge of Adobe Creative Suite (e.g., Photoshop, InDesign, Illustrator) and video editing software (Premiere, Final Cut Pro, etc.).
Preferred Qualifications:
- Bachelor's degree in computer science, information technology, digital media, or related field.
- Proficiency with digital signage software platforms (e.g., Uniquest, BrightSign, Scala, etc.) or relevant content management systems.
- Familiarity with graphic design principles and multimedia content formats.
Knowledge, Skills, & Abilities:
- Knowledge of policies, procedures, and regulations pertaining to the position.
- Excellent writing, editing, and proofreading skills with attention to detail.
- Knowledge of digital marketing strategies and best practices.
- Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
- Strong interpersonal skills and ability to deal effectively in a team environment.
- Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes an equitable environment.
- Excellent interpersonal, verbal, and written communication skills.
- Ability to work successfully as both a member of a team and independently with minimal supervision.
- Ability to analyze problems and develop creative solutions to complex issues.
- Ability to adapt to new technologies and techniques.
- Ability to multi-task and manage conflicting priorities in a fast-paced environment.
- Demonstrated ability to act independently upon information and make decisions that achieve optimal results.
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