Marketing Coordinator

6 days ago

Pasadena, Texas, United States Total Safety Full time
Marketing Coordinator / Marketing Manager

As a key member of our marketing team, you will be responsible for overseeing our marketing campaigns, coordinating with third-party vendors, and collaborating with internal teams such as sales and operations. This hybrid role involves both strategic planning and hands-on execution, making it ideal for a versatile and proactive marketing professional.

Key Responsibilities:
  • Develop, execute, and manage multi-channel marketing campaigns to drive brand awareness, lead generation, and customer engagement.
  • Analyze campaign performance and provide data-driven insights and recommendations for optimization.
  • Collaborate with content creators, designers, and other stakeholders to produce compelling marketing materials.
  • Serve as the primary point of contact for third-party marketing vendors, including digital marketing agencies, PR firms, and event organizers.
  • Oversee vendor deliverables to ensure alignment with brand standards, timelines, and budgets.
  • Evaluate vendor performance and make recommendations for new partnerships as needed.
  • Work closely with the sales and operations teams to align marketing efforts with sales goals and operational plans.
  • Coordinate with sales leaders to develop marketing strategies and materials that support lead generation and sales conversion.
  • Assist in the planning and execution of industry fairs, trade shows, and events, ensuring seamless coordination and successful representation.
  • Maintain and enhance brand consistency across all marketing channels, ensuring alignment with overall brand strategy and messaging.
  • Develop and manage content for various platforms, including websites, social media, email marketing, and more.
  • Conduct market research to stay updated on industry trends, competitor activities, and customer preferences.
  • Manage multiple projects simultaneously, ensuring deadlines are met and quality standards are maintained.
  • Prepare reports and presentations for stakeholders, highlighting key performance metrics and strategic insights.
  • Budget management for marketing activities and events, ensuring cost-effective use of resources.
Qualifications:
  • Bachelor's degree in marketing, Communications, Business, or a related field.
  • 8-10 years of experience in marketing, with a focus on campaign management, vendor coordination, and event planning.
  • Strong project management skills with the ability to manage multiple projects and deadlines.
  • Excellent communication and interpersonal skills, with a strong ability to collaborate across departments and with external partners.
  • Proficiency in marketing tools and platforms, such as CRM, email marketing, social media, and analytics tools.
  • Data-driven mindset with strong analytical skills to measure and report on campaign performance.
  • Creative thinker with a passion for marketing and brand management.
Why Total Safety?
  • Be part of a growing, dynamic team that values creativity, collaboration, and innovation.
  • Opportunity to work in a hybrid environment with flexibility.
  • Competitive salary and benefits package.
  • Opportunity for professional growth and development.

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