Marketing Director

3 weeks ago


Fair Oaks, Indiana, United States Select Milk Producers Full time
About Select Milk Producers

Select Milk Producers is a leading dairy cooperative with a strong presence in the nation's dairy industry. With 32 wholly owned subsidiaries, 12 processing plants, and 8 joint ventures, we are committed to providing high-quality milk and exceptional customer experiences.

Job Title: Marketing Director

We are seeking a highly skilled Marketing Director to join our team at Fair Oaks Farms in Indiana. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive attendance and sales across our destination resort.

Key Responsibilities:
  • Develop and execute annual marketing plans that align with our business objectives
  • Lead a team of direct marketing reports and agency partners to implement marketing strategies
  • Collaborate with operations, finance, and sales teams to build customer experiences and brand connections
  • Build analytics and KPIs to inform decision-making and drive growth
  • Lead a team of marketers to enhance unique strengths and capitalize on areas of improvement
Requirements:
  • Minimum 10 years of brand marketing experience with at least 5 years in a leadership role
  • Understanding of the customer journey and application of proper execution based on strategy
  • Strong written and visual communication skills
  • Ability to work hospitality hours, including nights, weekends, and holidays as needed
What We Offer:
  • Attractive compensation and best-in-class benefits package
  • Opportunity to work in an entrepreneurial, startup mentality to build from the ground up
  • Chance to create sustainable marketing practices and drive business growth

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