Sales and Marketing Director Protem

1 day ago

Houston, Texas, United States Brookdale Corporate Full time
Overview

Brookdale Corporate is committed to creating a work environment where associates can thrive and grow. As a Sales and Marketing Director Protem, you will play a critical role in driving occupancy growth and achieving revenue targets for assigned communities.

Key Responsibilities:

  • Generate high-volume recurring streams of new move-in revenue for assigned Brookdale communities with open Sales and Marketing Director positions.
  • Prioritize the outperformance of budgeted sales goals and community revenue targets by efficiently performing all processes and tasks required to close sales, including the development and execution of marketing plans to achieve community occupancy goals.
  • Represent the ideal Brookdale sales professional and promote a mission-driven sales culture while leading employment of those unique insights gained within one community's opportunities to optimize sales in next community assignments.
  • Supervise and coach the daily sales activities of at least two full-time associates onsite to achieve desired move-in results.
  • Drive rapid occupancy growth and prioritize rate integrity where assigned by conducting high-quality daily phone and in-person sales calls that convert to move-ins.
  • Attend daily stand-up meetings and communicate current product information to appropriate community associates daily and as needed, including but not limited to availability, pricing, and concessions.
  • Partner with Director(s) of District Sales to develop and execute business plans to achieve community revenue and occupancy goals.
  • Maintain a working knowledge of and manage all relevant sales-specific software programs and Customer Relationship Management systems needed to generate high move-in volume, including thorough and accurate data entry, periodic database cleanup, and community coaching documentation.
  • Motivate community associates to meet or exceed weekly and monthly sales performance expectations in partnership with community operations and clinical leaders, Director(s) of District Sales, and Divisional Sales leadership.
  • Maintain current working knowledge of relevant competition in markets where assigned.
  • Provide accurate and timely move-in forecasts weekly and as requested.
  • Communicate incoming resident's needs and preferences to the Executive Director and/or appropriate community associate(s) to enhance customer satisfaction upon move-in.
  • Foster a positive image of each assigned community and the Brookdale brand with all customers, residents, associates, and relevant professional/volunteer influencers.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by their supervisor.

Qualifications

Bachelor's degree in Marketing, Business, or related field.

Three to five years of sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.

Additional years of related work experience may be substituted for the education requirement on a year-for-year basis up to four years.

Works on short-term strategic assignments within specified geographic area. Requires a valid driver's license and frequent car and/or air travel as needed.

Applies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.

Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment.

Has working knowledge of a functional discipline. Knowledge of sales and marketing to include principles and methods for showing, promoting, and selling products or services to include marketing strategy and tactics, sales techniques, and sales control systems.

Knowledge of Medicare and Medicaid regulations to include applicable processes for the product line(s) being sold. Knowledge of state regulations impacting or directing the delivery of services is required.

Ability to operate smartphones, personal computers, and related software is required. Previous experience with contact management database, Microsoft Word, Excel, and Outlook is preferred.

Ability to effectively manage time, tasks, and projects in a dynamic environment is required. Ability to build trust and act honestly in relationships with others is required. Ability to assess and understand customers' expectations, needs and circumstances is essential. Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness, and maturity is required. Ability to effectively listen and communicate verbally and in writing is essential.

Requires interaction with co-workers, residents or vendors. Occasional weekend, evening or night work if needed to ensure shift coverage.

Requires Travel: Frequently.

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