Senior Category Manager
7 days ago
We're seeking a highly skilled and experienced Sr. Category Manager to lead our relationship with a leading retailer. As a key member of our team, you will be responsible for managing and developing the category in all retail channels based on Company strategic goals and deep understanding of Shopper behavior and market trends.
Key Responsibilities:- Partner with the retailer & Hasbro sales teams to create category growth and drive Hasbro revenues and share of market
- Identify company growth potential via Category Management process and choose and implement appropriate growth strategy
- Manage and develop the category in all retail channels (B&M and online) based on Company strategic goals and deep understanding of Shopper behavior and market trends
- Build and develop partner relations through understanding of Customer Strategy and providing win-win-win solutions (Shopper-Customer-Hasbro)
- Provide thorough understanding of shopper attitudes, needs and behavior in specific product categories and communicate key learning across Sales and Marketing
- Maximize Company sales through efficient assortment and shelf layout recommendations, based on understanding of retailer shopper specifics, and store clustering
- Minimum of 5-7 years of Category Insights Management experience
- Expertise and working knowledge in Trade Marketing, Shopper Insights and Analytics / Business Intelligence is Required
- Experience with NPD/GFK/Kantar/ACNielsen/Numerator/JDA BlueYonder
- High level of computer literacy (MS Office, Space Planning systems, portfolio optimization tools)
- Individual contributor and self-starter, able to balance the customer agenda with internal requirements
- Business partnership skills, able to collaborate, influence and work as part of a matrix organization
- Strategic thinking and vision
- Strong analytical skills and ability to analyze data from different sources, turning complex data into simple stories
- Project & program management
- Category and Shopper insights generation background (preferred)
- Competitive salary range: $114,372.80 - $186,000
- Half-day Fridays year-round
- Generous 401(k) match
- Paid Parental Leave
- Team Hasbro Volunteer Program
- Employee Giving and Matching Gifts Programs
- Tuition Reimbursement
- Toy Discounts
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
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