Digital Marketing and Lead Generation Specialist

1 month ago

Rochester, New York, United States Worldwide Electric Corporation Full time
Job Title:

Lead Generation and Email Marketing Specialist

Job Summary:

Worldwide Electric Corporation is seeking an experienced Lead Generation and Email Marketing Specialist to join our marketing team. As a key member of our team, you will be responsible for creating and managing all aspects of email marketing campaigns, researching and identifying potential leads, nurturing and qualifying leads, and managing customer data.

Key Responsibilities:
  • Create and manage all aspects of email marketing campaigns, including managing email schedules, building emails, creating graphics, writing messaging, defining and managing segmentation, selecting recipients, sending, and reporting.
  • Research and identify potential leads through various channels, including online research, website visits, PPC, events, and tools like ZoomInfo.
  • Nurture and qualify leads through email campaigns and other communication methods.
  • Manage customer data import/exports from our ERP system to our email lists and ensure correct segmentation.
  • Manage channel advertising through industry publications, directories, and websites, ensuring deliverables and reporting on campaign effectiveness.
  • Be responsible for our PPC strategies, spending, and goals, as well as managing and directing our vendor specialized in PPC services.
  • Collaborate with sales and marketing teams to develop effective campaigns and lead-generation strategies.
  • Analyze and report on lead generation metrics to track progress and identify areas for improvement.
  • Stay up-to-date with industry trends and best practices for lead generation.
  • Attend occasional industry events and customer visits to understand the motivations of our customer base.
Requirements:
  • Experience in email marketing and a proven track record of successful lead generation and sales.
  • Proficiency in using lead generation tools and Email marketing software, such as Campaign Monitor, Constant Contact, Hubspot, ZoomInfo, etc.
  • Ability to write messaging and produce graphics (Adobe Photoshop/Illustrator) as needed to create effective email campaigns that are on brand and capture the attention of customers.
  • Strong attention to detail when managing customer data in Excel and performing data imports and exports.
  • Bachelor's degree in marketing, marketing communications or a related field.
  • Experience in developing and implementing lead generation strategies.
  • Knowledge of digital marketing platforms.
  • Proficient with Microsoft suite of products: Word, Excel, PowerPoint, etc.
  • Provide exceptional customer service to internal and external customers.
  • Manage and prioritize multiple tasks and projects to meet deadlines.
  • Ability to work creatively within existing brand guidelines.
  • Strong attention to detail, excellent communication, and interpersonal skills.
  • Strong organizational and time management skills.
  • Ability to work independently and as part of a remote team.
  • Ability to analyze data and make data-driven decisions.
  • Experience working for a B2B industrial products company.
  • Experience working in an Agile marketing environment is a plus.
  • Action-oriented with a strong sense of urgency and the ability to prioritize and adapt.
  • Ability to work in a fast-paced environment with changing priorities.
  • Willingness to "roll up sleeves" daily to be involved in getting the work done is a requirement.
What We Offer:

Worldwide Electric Corporation offers a competitive salary and benefits package, as well as opportunities for professional growth and development.

Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

EOE Minorities/Females/Disabled/Protected Veterans Drug-Free/Tobacco-Free Workplace.

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