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Senior Business Development Manager

4 weeks ago


New York, New York, United States Forrester Full time

We're seeking a seasoned sales professional to join our core sales organization as a Senior Business Development Manager. In this role, you'll build long-term relationships with existing high-tech client accounts, deepen client engagement, and identify growth opportunities.

You'll become well-versed in the high-tech industry and support clients in implementing customer-obsessed, go-to-market strategies that drive client growth. As a trusted adviser to strategy, sales, marketing, and product executives, you'll be by the side of leaders who drive and influence business growth.

This is an excellent opportunity to accelerate personal growth as a sales professional and work with some of the most disruptive and influential brands in the high-tech industry.

Key Responsibilities:

  • Partner with clients as a trusted business advisor by absorbing Forrester's globally renowned research on emerging technologies, customer experience, and scaling hypergrowth companies.
  • Collaborate with Forrester's industry analysts and ecosystem to sell and deliver prescriptive client solutions.
  • Develop and execute a territory strategy focused on customer growth, uncovering key business initiatives, engaging new buying centers, and developing sales opportunities to increase contract value and customer retention.
  • Be by your client's side, listening to understand their business needs, competitive landscape, vision, and goals.
  • Maintain and build relationships with executive-level contacts to understand their technology landscapes, recognize complexity, and identify new opportunities for selling within the account.
  • Apply Forrester's client engagement model to deliver phenomenal value and client satisfaction.
  • Use buyer insights research, buyer-aligned sales process, and internal sales tools and technologies to achieve greater success.
  • Meet overall renewal and enrichment goals for assigned territory accounts.
  • Clearly articulate the value of Forrester's differentiated offerings.
  • Maintain knowledge and expertise in our products and services portfolio to align solutions with client needs.

Requirements:

  • Proven track record of high-performance selling.
  • A collaborative team player.
  • At least two to four years of experience in a B2B consultative selling environment or as a successful SDR/BDR, selling intangible products, ideas, and solutions to business leaders.
  • Relevant, transferable B2B industry experience, such as in technology, financial services, business services, professional services, or healthcare.
  • Experience in relationship development, consultative selling, prospecting, and delivering excellent customer experience through a customer-obsessed mindset.
  • Experience with omnichannel outreach to engage with new buying groups and prospects.
  • Experience negotiating advance opportunities and selling to executive-level contacts.
  • Experience with territory forecasting and proactive pipeline management in a CRM system.