Local Marketing Operations Manager

2 weeks ago

Monroeville, Pennsylvania, United States Andersen Full time
ANDERSEN CORPORATION

OVERVIEW:

At Andersen, we are dedicated to enhancing the quality of life for our customers by helping them create inviting and joyful environments. This commitment extends to our workforce, where we celebrate diversity and promote a healthy work-life balance. Recognized as a Yellow Ribbon company and featured in Forbes Magazine's list of 'America's Best Large Employers' and 'Best Employer for Diversity,' we are also proud to be a 2021 Energy Star Partner of the Year, emphasizing our dedication to sustainability and environmental stewardship.

In this role, you will play a pivotal part in driving effective local marketing initiatives aimed at generating leads and increasing brand awareness through Direct Marketing Programs (Canvassing), all while adhering to budgetary constraints.


KEY RESPONSIBILITIES:

Lead and manage a team of Direct Marketing Associates (canvassers) with a hands-on approach, providing motivation and guidance to help the team achieve their daily, weekly, and monthly targets.

Recruit, onboard, and train Direct Marketing Associates (DMA) utilizing cost-effective recruitment strategies, collaborating with the Talent Acquisition team as necessary.

Oversee all DMA field operations, including in-field and office training, role-playing exercises, daily meetings, and field supervision to inspire team members.

Foster a positive culture within the local Proximity Marketing team by exemplifying desired behaviors and techniques, with a strong emphasis on role-playing company methodologies.

Monitor and coach each team member in the field to ensure adherence to established procedures, scripts, and customer service standards.

Collaborate with the Marketing leadership team to develop an annual budget focused on generating qualified leads and appointments through proximity marketing efforts.


ADMINISTRATIVE DUTIES:

Coordinate canvassing logistics, including mapping and tracking using company software and applications, managing permit logistics, maintaining scripts and flyers, and verifying leads collected during each shift.

Provide insights to managers and team members regarding neighborhoods and areas where Andersen's products and services can be effectively showcased to generate qualified leads and appointments.


QUALIFICATIONS AND SKILLS:
  • Proven analytical skills
  • Proficiency in Microsoft Office applications
  • Strategic thinking abilities with strong project management skills and attention to detail
  • Capability to manage resources effectively (time and budget) to meet objectives
  • Ability to evaluate the success of proximity marketing initiatives
  • Experience in assessing the performance of Direct Marketing Associates

ESSENTIAL QUALIFICATIONS:
  • Ability to walk up to 3 miles daily
  • High School diploma; a college degree is preferred or equivalent work experience
  • Minimum of 3 years of management experience in canvassing or face-to-face marketing
  • Valid driver's license with a clean driving record
  • Exceptional training and coaching capabilities
  • Availability for weekend work
  • Strong leadership qualities

CULTURE AND BENEFITS:

Our motto, "Be Orange. Be You," reflects our belief that embracing our differences empowers us to be a stronger team capable of achieving remarkable outcomes. This Orange spirit has positioned us as the leading innovative window and door brand, loved by homeowners.

We are committed to supporting you in approaching each day with optimism. Our benefits include, but are not limited to:

  • Medical, Dental, Vision, and Life Insurance
  • Health Savings Account contributions
  • Paid holidays and PTO
  • 401(k) plan with contributions
  • Professional development and tuition reimbursement opportunities
  • Charitable contributions
  • Nationwide career opportunities

We are excited to see how your unique skills and experiences will contribute to our team's success and help us maintain our leadership position in the industry.


PHYSICAL REQUIREMENTS:

Ability to walk up to 3 miles daily.

Andersen is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.

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