Strategic Marketing Coordinator

1 week ago


Swedesboro, New Jersey, United States PeopleShare Full time
Position Title: Marketing Manager
Salary: $65,000 - $75,000 per year
Schedule: Monday to Friday, 8:00 am - 4:30 pm
Job Overview:
The Marketing Manager plays a crucial role in enhancing brand visibility and stimulating demand for the TFI, USA and Thomas Farms brands through impactful B2B and B2C initiatives, including direct-to-consumer strategies. This role involves active engagement with various networks and platforms to execute initiatives that drive sales and bolster brand recognition. Additionally, the Marketing Manager will have a collaborative responsibility for Consumer Affairs.
Key Responsibilities:
Brand Development:
  • Formulate a comprehensive strategy to elevate awareness of TFI and Thomas Farms among consumers in both the USA and Canada.
  • Oversee the annual marketing calendar for B2B and B2C in collaboration with the Director of Marketing, outlining quarterly content across all channels.
  • Maintain a consistent brand voice across all initiatives and manage agency partnerships efficiently.
Digital Marketing, Social Media, E-commerce:
  • Enhance brand visibility and demand for the TFI USA portfolio by executing relevant online marketing strategies and campaigns.
  • Administer the digital marketing budget and pursue funding opportunities from Meat & Livestock Australia (MLA) for all digital initiatives.
  • Revise and manage the TFI USA website portfolio and digital assets to promote customer acquisition and encourage repeat purchases.
Additional Duties:
  • Collaborate with the Director of Marketing to design a summer internship program and supervise Marketing Interns.
  • Advance in the role and gain a comprehensive understanding of the business to effectively support organizational goals.
  • Complete any additional tasks as assigned by management within the scope of the role.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field; experience in the food industry is preferred.
  • 5+ years of experience in marketing, digital marketing, or communications, with a focus on social media platforms.
  • Excellent verbal and written communication skills, capable of interacting with various levels of staff within the organization.
  • Proficient in Microsoft Office Suite, including Word, Excel, Outlook, and PowerPoint.
  • Ability to manage multiple projects concurrently and possess strong knowledge of Adobe Creative Suite, WordPress, Shopify, etc.
  • Adhere to all safety regulations and policies established by Thomas Foods International USA.
  • Willingness to work on-site with occasional travel as required.


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