VP Product Marketing

1 day ago


Alpharetta GA USA, United States Fiserv Full time
Job Title: VP Product Marketing & Sales Enablement

Fiserv is seeking a highly skilled VP Product Marketing & Sales Enablement to lead the development and execution of integrated marketing plans in alignment with overarching business objectives and growth strategies within government, corporate, and consumer segments.

Key Responsibilities:
  • Lead the strategic development and execution of integrated marketing plans to drive revenue growth and market penetration.
  • Strategically monitor and analyze sales channel performance to identify opportunities for optimization.
  • Spearhead innovative demand generation strategies through well-crafted, data-driven marketing campaigns.
  • Develop and execute strategic cardholder campaigns to optimize the spending mix and influence desired cardholder behaviors.
  • Drive the development of high-impact sales and marketing materials that effectively articulate unique product value propositions.
  • Oversee the strategic development and design of Cardholder Agreements and other cardholder collateral and disclosure materials.
  • Establish and enforce comprehensive branding standards and guidelines to uphold a consistent and impactful brand presence.
Requirements:
  • 10+ years of experience in product marketing and sales enablement or related roles.
  • 10+ years of experience in the prepaid industry.
  • Experience in the financial industry or related sectors.
  • Experience with marketing automation tools and CRM systems.
  • Proven track record of developing and executing successful product marketing strategies to drive business growth.
Preferred Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Knowledge of market trends and competitive landscape in the fintech industry.
  • Certification in product marketing or sales enablement.

Fiserv is an Equal Opportunity Employer and welcomes diversity in our workforce. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process.



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